In a new achievement reflecting its excellence in the telecommunications and digital services sector, Zain Saudi Arabia’s digital service, Yaqoot, won two prestigious awards at the SMARTIES KSA 2025 Awards ceremony, organized by the Mobile Marketing Association (MMA SMARTIES) in Riyadh. This recognition further solidifies Yaqoot’s position as one of the leading brands driving digital transformation in Saudi Arabia.
Details of awards and technical excellence
At the ceremony, Yaqoot was awarded the Silver Performance Marketing Award, a recognition that reflects the success of its strategies in achieving tangible results in sales growth and increased app downloads through precise and targeted campaigns. Additionally, the service received the Bronze Customer Journey & Lead Generation/CRM Award, acknowledging its excellence in designing a seamless and integrated user journey that fosters customer loyalty and boosts digital engagement.
The importance of the MMA SMARTIES awards globally and regionally
These awards hold particular significance given the global standing of the Mobile Marketing Association (MMA), as the SMARTIES Awards are the only global benchmark for recognizing innovation, creativity, and success in mobile marketing. Winning on this platform signifies that the brand has not only achieved local success but has also implemented global standards in leveraging technology to reach audiences, positioning Yaqoot among the world's leading digital services adopting cutting-edge financial and marketing technology solutions.
Supporting digital transformation and the Kingdom's Vision 2030
This achievement is inseparable from the broader context of the technological renaissance underway in the Kingdom of Saudi Arabia. The “Yaqoot” service, as a fully digital product, exemplifies the goals of Saudi Vision 2030, which aims to build a digital society and a knowledge-based economy. By eliminating the need for traditional branches and empowering users to manage their SIM cards and services through the app, “Yaqoot” contributes to enhancing digital inclusion and improving quality of life, offering a flexible communication experience that aligns with the modern lifestyle of the new generation.
Strategic leadership and customer focus
Commenting on this win, Ms. Najoud Al-Shehri, Executive Vice President of Strategy and Innovation at Zain Saudi Arabia, said: “Yaqoot’s winning of these awards reflects our strategic commitment to providing an integrated digital experience based on innovation, placing the customer at the heart of our digital transformation journey. Yaqoot offers an integrated digital system that empowers the user to have complete control over their experience, reflecting a deep understanding of their needs and aspirations, bringing us closer to every customer whose trust we value, and enabling us to continue developing solutions that enhance their digital experience.”
A continuous journey of success
This recognition is not the first of its kind, but rather an extension of a series of accumulated successes. Yaqoot previously won gold and silver awards in earlier editions of the MMA SMARTIES Awards in the categories of market impact and technology utilization. This impressive track record underscores Zain Saudi Arabia's continued commitment to innovation and its ability to adapt technology to meet evolving market demands, thereby enhancing the competitiveness of the Saudi telecommunications sector regionally.
