Zain Saudi Arabia’s digital service, Yaqoot, achieved a significant regional milestone by winning the gold award at the MENA Digital Awards 2025. This recognition, in the “Best Performance Campaign” category, underscores the service’s leading position in digital marketing and its exceptional ability to deliver tangible returns through innovative strategies that resonate with the aspirations of the digital generation.
This win comes amid major transformations in the communications and information technology sector in the Kingdom of Saudi Arabia, where companies are competing to provide solutions that support the digital transformation program within the Kingdom’s Vision 2030. Yaqoot’s receipt of this prestigious award is proof of the success of its operating model, which aims to promote digital inclusion and reduce reliance on traditional and paper-based transactions, directly contributing to improving the quality of life and raising the efficiency of services provided to individuals.
In detailing this achievement, the company explained that the award was a natural result of the smart marketing strategy adopted by the service, which focused on giving customers complete freedom to design their packages and control their communication and internet services through a smart and user-friendly application. This approach contributed to building a broad customer base and high levels of trust among users seeking integrated digital experiences free from bureaucratic complexities.
Commenting on this recognition, Professor Najoud Al-Shehri, Executive Vice President of Strategy and Innovation at Zain Saudi Arabia, stated: “This win reflects Yaqoot’s commitment to providing an advanced, customer-centric experience. We are keen to ensure that our digital solutions represent a true extension of the user experience to achieve tangible impact and sustainable results, which motivates us to continue innovating and delivering real value to our customers.”.
It is worth noting that Yaqoot's success is not limited to marketing alone, but is based on a robust technological infrastructure represented by Zain Saudi Arabia's advanced 5G network. The service provides a fully automated experience, from ordering and instantly activating the eSIM to automatic renewal, making it a preferred choice not only for citizens and residents, but also for a wide range of visitors, tourists, and pilgrims, thanks to its accessibility and modern communication style.
The MENA Digital Awards are considered one of the most important regional platforms celebrating excellence in the digital world across the Middle East and North Africa. The awards gain their credibility from their reliance on rigorous international judging standards and the oversight of independent auditing bodies, making winning one of their awards a testament to high-level quality in the technology and communications sector.
