In a new global achievement reflecting the growing status of the Kingdom of Saudi Arabia on the international sports map, His Excellency Advisor Turki bin Abdulmohsen Al-Sheikh, Chairman of the Board of Directors of the General Entertainment Authority (GEA) and President of the Saudi Boxing Federation, was awarded the title of “Promoter of the Year” for 2025. This honor came from the prestigious British magazine Boxing News , in recognition of the pivotal role played by His Excellency in reshaping the global boxing scene.
International recognition from the most prestigious boxing platforms
Boxing News magazine, founded in the United Kingdom in 1909, is considered the oldest and foremost authority on the sport globally. Bestowing this title upon His Excellency the Advisor underscores that Saudi influence is no longer limited to hosting events, but has become a major driver of sports decision-making and the organization of fights that were previously considered impossible.
A quantum leap in major fights
This title didn't come out of nowhere; it was the culmination of an exceptional year for boxing, thanks to the vision of Riyadh Season and the strategic partnerships spearheaded by Turki Al-Sheikh. He succeeded in elevating the competition to unprecedented levels, overcoming the traditional obstacles that had previously hindered the organization of major fights between different promoters. Among the most significant events that made a difference was the historic bout between legends Saul "Canelo" Alvarez and Terrence Crawford in Las Vegas, which was ranked as one of the biggest fights of the 21st century in terms of both technical merit and audience appeal.
Reviving historic rivalries in London
The impact of the Saudi Vision extended to capitals around the world, with November 2025 witnessing an exceptional event in London under the banner of “Unfinished Business.” Held at Tottenham Hotspur Stadium, the fight brought together Chris Eubank Jr. and Conor Bean , reviving one of the fiercest family rivalries in British boxing history and underscoring the General Entertainment Authority’s ability to create events wherever they take place.
Investing in the future: Supporting emerging talent
In addition to the high-profile fights, His Excellency the Advisor's strategy focused on sustainability and building a solid foundation for the future, as demonstrated by the WBC Grand Boxing Prix . This championship, held as part of Riyadh Season, was not just a fleeting event, but a genuine platform for empowering young and emerging talent, connecting them with global professional pathways, thus ensuring a continued flow of talent and raising the level of competitiveness in this noble sport.
This achievement reinforces the Kingdom’s position as a leading global destination for sports and entertainment, thus fulfilling one of the most important objectives of Saudi Vision 2030 in enhancing the quality of life and attracting major international events.
