In a move reflecting the Kingdom of Saudi Arabia's commitment to developing its cultural and artistic sector, the Theater and Performing Arts Commission concluded the second edition of its "Masrahthon 2" program, following an intensive creative journey that combined the aesthetics of theatrical arts with the latest technological innovations. The closing ceremony honored the winning teams that presented innovative digital and technological solutions aimed at enhancing the theatrical performance experience, thus contributing to showcasing promising young talents capable of leading the transformation in this vital sector.
Integrating technology with theatrical creativity
The second edition of “Masrahthon” witnessed widespread activity and active participation from programmers, designers, artists, and those interested in the intersection of technology and the arts. The submitted projects were distinguished by not being limited to the theoretical aspect, but rather presenting practical models of how to employ modern technologies such as virtual reality (VR), augmented reality (AR), and artificial intelligence to improve elements of scenography, lighting, sound, and even ticketing and show marketing mechanisms, thus opening new horizons for the local theatrical scene.
Cultural context and ambitious vision
This initiative comes within the context of the unprecedented cultural movement the Kingdom is witnessing under the umbrella of “Saudi Vision 2030,” which gives special attention to the culture and arts sector as a pillar of quality of life and economic diversification. Since its establishment within the National Culture Strategy, the Theater and Performing Arts Commission has been working to create a supportive environment for creative individuals. “Masrahthon” is a practical manifestation of the Commission’s efforts to modernize the intellectual and technical infrastructure of theater, moving it from traditional methods to expansive spaces that keep pace with global developments.
Practical challenges and sustainable development
The program included a series of practical challenges and intensive workshops led by local and international experts, where participants raced against the clock to develop their innovations. The goal was not simply competition; the program focused on training and mentorship to ensure the projects' viability and sustainability. The events culminated in the presentation of the final projects to a panel of expert judges who evaluated them based on criteria of innovation, technical feasibility, and anticipated public impact.
Expected impact and future of theater
The outcomes of “Masrahthon 2” are expected to contribute to a qualitative shift in the way theatrical performances are produced and consumed in Saudi Arabia. By empowering local talent and linking theatrical creativity with digital solutions, the concept of the “creative economy” is being strengthened. This event serves as a launching pad for young creators, confirming that Saudi theater is not developing in isolation from the world, but rather is leveraging the digital revolution to solidify its identity and offer content that resonates with the evolving tastes of its audience.
