As the countdown to the sixth edition of the Joy Awards 2026 drew near, the Saudi capital, Riyadh, became the focus of global attention. A host of the brightest stars of Arab and international art and entertainment graced the red carpet, creating a scene that blended the allure of the East with the glamour of the West. The stars captivated onlookers with elegant and innovative looks that reflected the latest global fashion trends, making their arrival the talk of social media and the subject of countless photographers' lenses.
The celebrities' choices ranged from classic luxury that reflects sophistication to bold, modern touches that express renewal, confirming that the red carpet of this huge event is no longer just a passageway, but has become a major platform for showcasing elegance and competing with global fashion houses, adding a touch of visual spectacle that precedes the distribution of awards.
An exceptional event in Riyadh Season
The Joy Awards ceremony is one of the most prominent events presented by the General Entertainment Authority (GEA) , headed by Advisor Turki bin Abdulmohsen Al-Sheikh, under the umbrella of Riyadh Season. This event is distinguished as the largest of its kind in the region, honoring creative talents in the fields of cinema, drama, music, sports, and digital influencers. The awards enjoy high credibility and significant value among both the public and artists, as they rely primarily on public voting via a dedicated application, making winning a true expression of public appreciation and the popularity of the submitted works.
Riyadh, the capital of global entertainment
The Joy Awards 2026 ceremony is not just an awards night, but a reflection of the great cultural and artistic transformation that the Kingdom of Saudi Arabia is witnessing within Vision 2030. In just a few years, Riyadh has succeeded in establishing itself as a global destination that embraces arts and creativity, capable of attracting the most important international names and organizing events of international standards that rival the major festivals in Hollywood and Europe.
The strong international presence at this edition reflects the Kingdom’s growing status as a bridge for cultural and artistic communication, where entertainment makers from different cultures meet to exchange experiences and celebrate achievements, thus strengthening the entertainment industry in the Arab region and pushing it towards broader horizons.
Extensive media coverage
The highly anticipated ceremony is scheduled to be broadcast live, allowing millions around the world to follow every detail. The MBC Group will air the event across its channels MBC1, MBC Egypt, MBC Iraq, and MBC5, as well as on the Shahid video-on-demand platform, ensuring the highest picture quality for viewers everywhere, so they can experience the excitement and anticipation of discovering this year's Khuzaimah Awards winners.
