In a move reflecting the vibrant cultural and entertainment scene in Saudi Arabia, Jeddah hosted Sneaker Con for the first time, the world's largest gathering specializing in athletic shoes and rare items. The three-day event, held at the Jeddah Corniche Circuit as part of the Jeddah Season program, brought together thousands of enthusiasts, collectors, and vendors in an exceptional event that underscores Jeddah's position as a leading destination for international events.
Historical background: From New York to the world
Sneaker Con is more than just a trade show; it's a global cultural phenomenon. Launched in New York City in 2009, the event quickly transformed from a local gathering into "the greatest sneaker show on Earth." It has since expanded to major cities worldwide, including London, Shanghai, and Sydney, becoming the premier platform for showcasing, selling, and exchanging the rarest and most valuable sneakers. The event's arrival in Jeddah represents international recognition of the growing sneaker culture in the Middle East and the passion of Saudi youth for the latest fashion trends and the urban culture these shoes embody.
Event details: A complete experience that goes beyond buying and selling
The first day of Sneaker Con Jeddah witnessed a massive turnout, with visitors flocking to explore thousands of rare items showcased by over 100 brands. The exhibition was divided into two main sections to ensure a rich and well-organized experience
- The Marketplace: This section included 60 prestigious international brands such as Heat Archive and SWOOSHLIFE, along with 40 promising local brands, providing a unique platform for Saudi entrepreneurs to showcase their products and connect with a global audience.
- Authentication Booth: At the heart of the market, a team of international experts was present to verify the authenticity of the shoes on display, adding a sense of trust and credibility to the buying and selling processes, which is vital in the multi-billion dollar resale market.
The experience was not limited to shopping, but included accompanying interactive events such as the “Arts Zone” which allowed visitors the opportunity to personalize their shoes and clothes with the help of international artists, in addition to competitions and valuable prizes, and areas dedicated to food and drinks, creating a complete festive atmosphere.
Significance and impact: Beyond just shoes
Hosting Snickers Con in Jeddah is part of a broader strategy to diversify entertainment and cultural options in the Kingdom, in line with the goals of Saudi Vision 2030. Locally, the event contributes to strengthening Jeddah's position as a regional hub for youth fashion and culture, and provides direct support to local talent and projects in this sector. Regionally and internationally, attracting an event of this scale places Saudi Arabia on the map of global cultural events, drawing tourists and enthusiasts from neighboring countries and around the world, enhancing cultural and economic exchange, and confirming that the Kingdom has become an attractive destination for investments and high-quality events that meet the aspirations of a new generation of young people.
