National Signs Industry Company (Sign World) announced a significant strategic step, having received a formal purchase order yesterday from Faden Advertising Agency, a subsidiary of Arab Technical Contracting Company, for a total value of SAR 9.36 million. According to a statement issued by the company and published on the Saudi Stock Exchange (Tadawul), this contract aims to install a giant advertising screen on the facade of a prominent building in the city of Mecca.
General context and importance of the project
This project comes at a time when the advertising sector in Saudi Arabia is experiencing rapid growth, driven by the goals of Vision 2030, which aims to diversify the economy and strengthen non-oil sectors. Digital outdoor advertising (DOOH) is a pivotal part of this transformation, providing innovative ways to connect with audiences. The choice of Mecca for this massive project carries profound strategic significance; the city receives millions of visitors annually, including pilgrims performing Hajj and Umrah, making it one of the world's most important destinations in terms of population density and offering brands an exceptional opportunity to reach a broad and diverse audience.
Contract details and its financial impact
The contract spans four months and encompasses a comprehensive scope of work, from the execution of the necessary construction and structural work for screen installation, through meticulous installation, programming, and testing, to final project delivery according to the highest approved technical specifications. Signworld anticipates that this contract will positively impact its financial results, contributing an estimated SAR 8.14 million to the company's 2026 revenues, thereby boosting its annual sales growth and strengthening its financial position.
Economic impact and the role of companies
This collaboration between Signworld, a company specializing in signage and manufacturing, and Faden Agency, owned by the outdoor advertising giant Arabian Technical Contracting, reflects strong integration within the Saudi market. On one hand, the project underscores the advanced technical and manufacturing capabilities of national companies, and on the other hand, it highlights the ongoing investment in modernizing advertising infrastructure in major cities. The project's impact extends beyond the two companies themselves, stimulating other related sectors such as contracting, technology, and logistics, thus contributing to the strengthening of the local economy and the creation of new job opportunities.
