Seera Holding Group recorded a historic and positive turnaround in profits during 2025, announcing a net profit of SAR 106 million. This remarkable financial achievement contrasts sharply with the losses incurred by the Group in 2024, which amounted to approximately SAR 138 million. This reflects the success of the operational and financial strategies recently adopted by management to enhance business efficiency and maximize shareholder returns amidst current economic changes.
The journey of financial transformation and the development of Seera Group's profits
Seera Group (formerly Al Tayyar Travel Group) is one of the leading companies in the travel and tourism sector in Saudi Arabia and the Middle East. While the global tourism sector has faced unprecedented challenges in recent years, the group has successfully restructured its operations in line with the objectives of Saudi Vision 2030. This ambitious vision aims to diversify national income sources and reduce dependence on oil by supporting promising sectors such as tourism and hospitality. This strategic direction of the Kingdom has contributed to creating a fertile environment for the company's growth, which has directly impacted Seera Group's profitability recovery and accelerated growth, solidifying its position as a key player in leading the local and regional tourism transformation.
Financial performance details and the impact of acquisition deals
In an official statement published on the Saudi Stock Exchange (Tadawul) website, the company provided detailed information about its financial results. It noted that despite a strong return to profitability, overall performance was impacted by some exceptional costs. These costs primarily relate to integration and infrastructure development at Portman, following a series of strategic mergers and acquisitions undertaken by the group to expand its services and international market share.
In a related development, financial indicators showed a significant 37% year-on-year increase in adjusted net profit (before non-controlling interests), reaching SAR 218 million. This strong growth was primarily driven by improved profit margins and operational efficiency in key segments of the group, most notably the "Almosafer" segment, which leads travel bookings, the leading car rental company "Lumi," and the hospitality sector, which is experiencing a significant and sustained recovery.
The economic impact of growth in the travel and hospitality sectors
This positive financial turnaround has significant implications that extend beyond the company itself to the local and regional economy. Locally, the success of companies like Almosafer and Lumi enhances the capacity of Saudi Arabia's tourism infrastructure to accommodate the increasing number of tourists and visitors, whether for leisure or religious tourism, thereby supporting the creation of new job opportunities for Saudi youth and stimulating commercial activity. Regionally and internationally, the stability and growth of major tourism entities like Seera Group sends reassuring messages to foreign investors, confirming the attractiveness of the Saudi market and its ability to generate sustainable returns. Furthermore, international expansion through acquisitions strengthens the global competitiveness of Saudi companies, solidifying the Kingdom's position as a leading global tourism and investment destination.
