In a move reflecting the rapid progress witnessed by the Kingdom of Saudi Arabia, the Quality of Life Program Center, one of the key programs for achieving the Kingdom’s Vision 2030, showcased its significant achievements during a keynote session in the “NextOn” series at the “Saudi House” pavilion initiative organized by the Ministry of Economy and Planning in Davos, Switzerland. This participation coincided with the World Economic Forum (WEF) held from January 19 to 23, 2026, highlighting the radical transformations in lifestyle within the Kingdom.
Vision 2030: The Context of Historic Transformation
These figures cannot be viewed in isolation from the historical context of the Kingdom's Vision 2030, launched by His Royal Highness Crown Prince Mohammed bin Salman. Prior to the program's launch, the economic focus was heavily reliant on oil revenues, while the entertainment, tourism, and culture sectors made limited contributions. The Quality of Life Program transformed this equation, placing the well-being of individuals and families at the heart of public policy and paving the way for a vibrant society and a thriving economy based on diversified sources of income.
Figures reflecting the economic and social impact
During the session, Sultan Al-Mulhem, Director of Sectoral Strategy Development for the program, delivered a detailed presentation supported by figures highlighting the strategy's success. Al-Mulhem explained that the quality of life sectors have not only improved living standards but have also become a major economic driver, contributing over $20.5 billion . This contribution reflects the Kingdom's success in transforming non-oil sectors into key pillars of the national economy.
In a clear indication of the confidence of the private sector and investors, the program successfully attracted non-governmental investments exceeding $5.8 billion , in addition to boosting non-oil imports by more than $5.6 billion . These indicators confirm that the Kingdom has become an attractive destination for capital seeking sustainable opportunities in the tourism, sports, entertainment, and urban development sectors.
Strategic and international importance
This participation in Davos holds significant strategic importance; it highlights the Kingdom as a pivotal player in shaping new concepts of quality of life on an international scale. Presenting this experience to global economic leaders not only aims to promote investment opportunities but also showcases a pioneering Saudi model for balancing economic growth and social development. This presence further strengthens the Kingdom's soft power, demonstrating to the world that Saudi Arabia is not merely an energy market but a global hub for innovation in modern lifestyles and the building of sustainable societies.
