In a move reflecting the depth of the strategic partnership and its future aspirations, Mr. Abdulaziz bin Ahmed Baeshen, CEO and Secretary General of the Saudi Arabian Olympic and Paralympic Committee, received a high-level delegation from ASICS, a leading Japanese sports equipment company. The delegation was headed by Mr. Yasuhito Hirota, representative of the Chairman and CEO of the company, in a meeting aimed at strengthening cooperation and driving development in the Kingdom's sports sector.
Background and Strategic Objectives of the Partnership:
This visit falls within the framework of the existing partnership between the two parties, under which ASICS is a strategic partner of the Saudi Arabian Olympic and Paralympic Committee and its brand, “Team Saudi Arabia.” This partnership is not limited to providing Saudi athletes with the latest high-performance sports equipment and apparel, but extends to the exchange of expertise and knowledge in the fields of innovation and sports technology, in line with the goals of the Kingdom’s Vision 2030, which prioritizes the development of the sports sector and the improvement of quality of life.
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tour during which the ASICS delegation was briefed on the most prominent sports infrastructure in the capital. The delegation visited the Prince Faisal bin Fahd Olympic Complex in Riyadh, one of the Kingdom's premier integrated sports facilities, which hosts numerous local and international events and championships. The tour also included a visit to the Mahd Sports Academy, where the delegation learned firsthand about its advanced programs and state-of-the-art facilities, specifically designed to discover and develop national sporting talent from a young age – a cornerstone for the future of Saudi sports.
The Importance and Expected Impact of the Partnership:
This partnership holds immense significance on multiple levels. Locally , it empowers Saudi athletes by providing them with cutting-edge sports technologies and equipment, enhancing their competitiveness and ability to achieve success on the international stage. Regionally , this step solidifies the Kingdom's position as a leading sports hub in the region, capable of attracting major global brands and leveraging their expertise. Internationally , collaborating with a prestigious brand like ASICS strengthens the professional image of "Team Saudi" and opens new avenues for cooperation in sports research and development, serving the shared goals of elevating global sports performance and achieving the strategic objectives of both parties.
