An exceptional start to the sixth edition
In a scene reflecting the deep social solidarity and humanitarian spirit in the Kingdom of Saudi Arabia, the sixth edition of the National Charity Campaign set a record on its first day, with total donations reaching 646 million Saudi riyals. The campaign, conducted through the national charity platform “Ihsan,” was launched on Friday evening with the generous approval of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, may God protect him, embodying his ongoing support for various aspects of charitable work and maximizing its impact during the holy month of Ramadan.
Leadership support: A role model in giving
As is its annual custom, the wise leadership was at the forefront of donors, with the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, making a generous donation of 40 million riyals, while His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister, donated 30 million riyals. This support underscores the leadership's great interest in the charitable sector and serves as a strong incentive for citizens, residents, and the private sector to participate in this national charitable endeavor.
Ihsan Platform: Digital Leadership in Charitable Work
The “Ihsan” platform, launched by the Saudi Data & Artificial Intelligence Authority (SDAIA), is a pioneering model for leveraging technology to serve humanity. The platform aims to enhance transparency and reliability in the non-profit sector, facilitating the donation process and ensuring that donations reach their beneficiaries in the fastest and most efficient way. By utilizing cutting-edge technologies and artificial intelligence, “Ihsan” guarantees that donations reach various charitable fields, including healthcare, education, housing, relief efforts, debt relief through the “Furijat” service, support for orphans and widows, and other diverse charitable opportunities within the Kingdom.
Local and social impact of the campaign
The National Charity Campaign transcends mere fundraising, becoming an annual national event that reinforces the values of giving and compassion within the community. The funds raised contribute to a sustainable impact on the lives of thousands of families in need, as they are carefully directed to address the most pressing needs. Domestically, the campaign supports the goals of Saudi Vision 2030, which aims to empower the non-profit sector, increase its contribution to the GDP, strengthen the social protection system, and build a vibrant and cohesive society. Through this innovative digital model, the Kingdom also offers an inspiring experience that can be leveraged regionally and internationally in the areas of governance and digitalization of charitable work.
