In a gesture embodying the highest ideals of social solidarity and generosity deeply rooted in Saudi society, the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, and His Royal Highness Crown Prince Mohammed bin Salman bin Abdulaziz Al Saud, Prime Minister, launched the fourth edition of the National Charity Campaign through the “Ihsan” platform. They also made a generous donation of 150 million riyals to the “Generosity is Ours and Within Us” campaign through the “Jood Housing” platform. This leadership support marks the beginning of a season of giving during the holy month of Ramadan and encourages all segments of society to contribute to providing suitable housing for the most vulnerable families in the Kingdom.
Background of the initiative and its national importance
The “Jood Housing” platform is one of the most prominent national initiatives launched by the “Sakan” Development Housing Foundation. Its aim is to engage individuals and institutions in charitable housing giving and to provide sustainable solutions for families facing housing challenges. The platform operates through a transparent and reliable mechanism that ensures donations reach their intended beneficiaries. This is achieved through collaboration with over 1,200 charitable organizations across the Kingdom to verify eligibility. The annual “Jood is from us and within us” campaign has become a firmly established tradition, reflecting the strong bond between the leadership and the people and embodying the Kingdom’s vision of strengthening the role of the non-profit sector as a key partner in national development.
Expected impact and its role in achieving Vision 2030
The impact of this generous support extends far beyond simply providing shelter for beneficiary families; it encompasses deeper social and economic dimensions. Locally, housing contributes to family and psychological stability, positively impacting children's academic performance and the productivity of family members. This donation also fosters a culture of giving and generosity within the community, encouraging the private sector and business leaders to fulfill their social responsibility. This initiative aligns directly with the goals of the Kingdom's Vision 2030, which aims to increase homeownership rates among citizens, boost the non-profit sector's contribution to the GDP, and enhance the quality of life for all citizens. Internationally, the Kingdom presents a pioneering model in leveraging technology for charitable work, highlighting its efforts in building a cohesive and sustainable society.
Call for community participation
The generous donation from our wise leadership sends a powerful and inspiring message to all citizens, residents, and businesses to participate in this blessed campaign. The partnership between the leadership and the community is key to achieving the campaign's goals, as every donation, regardless of size, contributes to bringing smiles to the faces of deserving families and peace of mind to their hearts. The "Jood Housing" platform provides easy and secure donation channels, making charitable giving accessible to everyone and ensuring a positive and tangible impact on the lives of beneficiaries.
