In an initiative that embodies the highest meanings of solidarity and giving, the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, and His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister, made two generous donations totaling 70 million Saudi Riyals, in support of the sixth edition of the National Campaign for Charitable Work, which is carried out through the National Platform for Charitable Work “Ihsan”.
Specifically, the Custodian of the Two Holy Mosques donated 40 million riyals, while the Crown Prince donated 30 million riyals. This generous royal initiative coincides with the launch of the campaign this evening, marking the beginning of the season of giving during the holy month of Ramadan and encouraging citizens, residents, and the business sector to participate in supporting the most vulnerable members of society.
General context and historical background
The National Campaign for Charitable Work through the “Ihsan” platform is a prominent annual event in the Kingdom of Saudi Arabia. Launched in 2021 by royal decree, the platform is overseen by the Saudi Data and Artificial Intelligence Authority (SDAIA), along with a supervisory committee comprised of 12 government entities. The platform aims to enhance the Kingdom’s leading role in charitable and developmental work, empower the non-profit sector and expand its impact, activate corporate social responsibility in the private sector, and improve the efficiency and reliability of charitable operations. Since its launch, “Ihsan” has become the trusted national model for receiving and delivering donations with complete transparency and ease, utilizing the latest technologies to ensure that support reaches those in need as quickly as possible.
The importance of the event and its expected impact
This generous support from the wise leadership is of paramount importance on several levels. Locally , the royal donation reinforces the values of compassion and social solidarity deeply rooted in Saudi society, and serves as a powerful incentive for various segments of society to contribute to the campaign, ensuring its objectives are met in covering diverse charitable areas, including healthcare, education, housing, alleviating hardship, and supporting orphans and widows. Regionally and internationally , this initiative highlights the humanitarian image of the Kingdom of Saudi Arabia as a leading nation in humanitarian and charitable work, and presents a successful model for the governance and digitalization of the charitable sector, in line with the goals of Saudi Vision 2030, which seeks to increase the contribution of the non-profit sector to the gross domestic product.
For his part, His Excellency Dr. Majid bin Abdullah Al-Qasabi, Chairman of the Supervisory Committee of the “Ehsan” platform, expressed his deepest gratitude and appreciation to the Custodian of the Two Holy Mosques and His Royal Highness the Crown Prince for this generous and unsurprising contribution. He emphasized that this support reflects the leadership’s ongoing commitment to promoting charitable work in the Kingdom. The “Ehsan” platform continues to receive donations from individuals and organizations through its mobile application and website (Ehsan.sa), as well as its unified call center and dedicated bank accounts, providing multiple and secure channels for contributing to this noble cause during the holy month of Ramadan.
