King Salman and the Crown Prince launch the Jood Housing Campaign with 150 million

King Salman and the Crown Prince launch the Jood Housing Campaign with 150 million

18.02.2026
7 mins read
The Custodian of the Two Holy Mosques and the Crown Prince launched the 'Generosity is from us and within us' campaign through the Jood Housing platform with a donation of 150 million riyals to support families in need of housing and to promote social solidarity.

In an initiative that embodies the highest meanings of solidarity and giving, the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, and His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister, launched the fourth edition of the National Campaign for Charitable Work through the “Jood Housing” platform under the slogan “Generosity is from us and within us,” with two generous donations amounting to 150 million riyals.

This significant leadership support is an extension of the legacy of benevolence and generosity that the wise leadership of the Kingdom of Saudi Arabia has consistently upheld, particularly during the blessed month of Ramadan, when acts of charity multiply and the values ​​of compassion and solidarity among members of society are embodied. This launch marks the beginning of a campaign aimed at mobilizing community efforts from individuals and institutions to contribute to providing suitable housing for the most vulnerable families across the Kingdom.

Background and history of the “Jood Housing” platform

The “Jood Housing” platform is one of the most prominent national non-profit initiatives launched by the “Sakan” Development Housing Foundation. It aims to engage the community in development housing programs to achieve a sustainable social impact. The platform operates with rigorous governance and a transparent mechanism that ensures contributions reach their intended beneficiaries, with eligibility verified in cooperation with official entities. Since its launch, the platform has achieved inspiring success stories, contributing to the family stability of thousands of citizens.

The importance and expected impact of the campaign

The donation from the Custodian of the Two Holy Mosques and His Royal Highness the Crown Prince carries immense symbolic and material significance. Materially, this sum provides a strong and direct boost to charitable housing projects. Symbolically, it represents a powerful message that motivates all segments of society—businessmen, companies, and individuals—to participate and contribute to this charitable endeavor. The campaign is expected to contribute to achieving the goals of Saudi Vision 2030, which places great emphasis on improving the quality of life for citizens, increasing homeownership rates, and strengthening the role of the non-profit sector and its contribution to the GDP.

Promoting social solidarity

For his part, His Excellency the Minister of Municipal and Rural Affairs and Housing, Mr. Majid bin Abdullah Al-Hogail, expressed his deepest gratitude and appreciation to the wise leadership for this unsurprising support, emphasizing that this generous donation is a cornerstone of the campaign's success and reflects the leadership's commitment to addressing citizens' needs. Al-Hogail noted that the campaign is not limited to providing shelter, but aims to build a cohesive society where everyone feels responsible for one another, thus strengthening national unity and achieving social and economic stability for the beneficiary families.

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