The Ministry of Interior's Medical Services announced the launch of its annual awareness campaign, which aims to promote healthy habits among community members during the holy month of Ramadan. The campaign focuses on raising awareness about the importance of adopting a healthy lifestyle while fasting, correcting misconceptions about nutrition, and providing specialized guidance for patients with specific health conditions.
The campaign's main themes include vital topics related to the health of those fasting, such as following a balanced diet at Iftar and Suhoor, and how to properly manage chronic diseases like diabetes, high blood pressure, and high cholesterol. The campaign also offers advice on regulating medication schedules to ensure their effectiveness and patient safety, in addition to general guidelines for maintaining physical activity and preventing dehydration.
General context and importance of health awareness during Ramadan
The launch of this campaign comes within the framework of ongoing efforts by government institutions in the Kingdom of Saudi Arabia to raise health awareness, in line with the objectives of Vision 2030, which prioritizes quality of life and public health. Historically, with the arrival of Ramadan each year, the need for health guidance increases due to significant changes in daily routines, dietary patterns, and sleep schedules. These changes can pose health challenges, especially for the elderly and those with chronic illnesses, making seasonal awareness campaigns an essential preventative tool to avoid potential health complications.
Expected impact and strategic objectives of the campaign
This campaign is expected to have a broad and positive impact at the local level. On an individual level, it empowers people to make sound health decisions that benefit their physical and mental well-being during the holy month. On a community level, it helps reduce pressure on healthcare facilities by preventing emergencies resulting from unhealthy eating habits or non-compliance with treatment plans. The campaign utilizes multiple media platforms to reach the widest possible audience, including a daily awareness segment titled “30x30” on the official medical services account on the “X” platform and the Al-Ekhbariya channel, highlighting best health practices for those fasting and ways to prevent complications from common illnesses.
This initiative is an integral part of a comprehensive system of efforts undertaken by the Ministry of Interior’s medical services to consolidate the concepts of preventive health and enhance community partnership with various entities to ensure a healthy and safe society, especially during religious seasons that require special care and attention.
