In a move reflecting deep appreciation for the role of senior citizens in society, the Ministry of Human Resources and Social Development in the Kingdom of Saudi Arabia launched the “Privilege Card” digital service. This initiative is part of a comprehensive suite of services aimed at improving the quality of life for citizens aged 60 and above, and facilitating their access to essential services with ease and respect.
General context and objectives of the initiative
The “Imtiaz” card comes within the framework of the comprehensive national transformation underway in the Kingdom, specifically as one of the outcomes of Saudi Vision 2030, which places human beings at the heart of development. The Vision seeks to build a vibrant and prosperous society where all its members, especially the elderly, enjoy a dignified and stable life. This initiative aligns with the global trend toward enhancing social welfare for this demographic, while employing the latest digital technologies to ensure efficient and effective access to services. This reduces their need to visit government offices and provides them with a seamless and integrated service experience.
What is a privilege card and what are its advantages?
The Privilege Card is a digital service that automatically appears in the “Tawakkalna Services” and “Ministry App” for eligible beneficiaries, without the need to submit an application. This card grants its holder a range of benefits designed to prioritize their access to services, and its most prominent features include the following:
- Priority in service: The cardholder receives priority in completing his transactions with governmental, private and civil entities that have partnered with the ministry.
- Dedicated parking: Facilitating access to service areas by allocating special parking spaces for cardholders.
- Front seats: Providing them with designated seats in the front rows of waiting and service areas in recognition of their age.
Conditions for obtaining a privilege card
The Ministry of Human Resources has been keen to simplify the procedures for benefiting from the service, as the card is activated automatically when two basic conditions are met:
- The beneficiary must be a Saudi citizen.
- He must be 60 years old (Hijri calendar) or older.
Importance and expected impact
Locally, the “Imtiaz” card contributes to establishing a culture of respect and appreciation for senior citizens and actively promoting their integration into society. It also represents a successful model for digital transformation in the delivery of social services, enhancing the efficiency of government agencies and improving the citizen experience. On a broader level, these initiatives reinforce the Kingdom’s image as a leader in social welfare and digital innovation, and underscore its commitment to achieving the Sustainable Development Goals, which focus on leaving no one behind. This step is expected to encourage the private sector to launch more initiatives and discounts targeting this demographic, creating a more supportive social and economic environment for senior citizens.
