E-commerce sales via “Mada” cards in the Kingdom of Saudi Arabia recorded a qualitative leap during November 2025, reaching a value of approximately 29.1 billion riyals, achieving a remarkable annual increase of 66.9% compared to 17.4 billion riyals in the same month of 2024. These figures reflect the significant acceleration in the adoption of digital payments within the Kingdom, in line with the objectives of digital transformation.
According to the monthly statistical bulletin issued by the Saudi Central Bank (SAMA), e-commerce sales via Mada cards saw a slight decrease of 5.3% month-on-month, compared to October's levels of SAR 30.7 billion. Despite this slight monthly decline, the annual indicator confirms the sector's strength and sustainable growth, driven by changing consumer behavior and the development of the payments infrastructure.
Record growth in the number of operations
SAMA data showed that the number of e-commerce transactions carried out via Mada cards reached a record high in November, amounting to 166.7 million transactions, a significant annual increase of 68.8% compared to 98.7 million transactions in the same month of 2024. In contrast, the number of transactions recorded a monthly decrease of 2.4% compared to 170.8 million transactions in October 2025.
Economic implications and objectives of Vision 2030
This rapid growth in the volume and value of e-commerce sales reflects the success of the strategies of the Financial Sector Development Program, one of the programs of Saudi Vision 2030, which aims to promote cashless transactions and reach a 70% cashless society by 2030. Experts indicate that the increase in transactions by nearly 69% demonstrates the growing confidence of consumers in local digital payment channels and the expansion of the base of trusted e-commerce stores in the Kingdom.
The advanced infrastructure provided by the Saudi Central Bank, represented by the "Mada" system and its integration with global and local digital wallets, plays a pivotal role in facilitating these transactions, thereby enhancing the efficiency of the digital economy and increasing its contribution to non-oil GDP. These figures are a strong indicator of the dynamism of purchasing power in the Saudi market despite global economic challenges.
It is worth noting that these statistics only include payments and purchases made via "Mada" cards through e-commerce websites, applications and digital wallets, and do not include transactions made via credit cards, which means that the total size of the e-commerce market in the Kingdom exceeds these figures when all other payment methods are taken into account.
