The "Northern Trail" tourism journey is not limited to exploring breathtaking natural landscapes and ancient historical sites; it also touches the very core of Saudi society's cultural identity. The Samri art form as a cornerstone of musical identity in the Qassim and Hail regions, offering a unique artistic experience that reflects the diversity of the landscape and the unity of the Saudi spirit. This coincides with the significant momentum of the Saudi winter season and the tour of the trail by His Excellency the Minister of Tourism , Mr. Ahmed Al-Khatib.
Historical and artistic roots of Samaritan art
The Samri art form is one of the oldest folk arts in the Arabian Peninsula. Its name derives from "Samar," meaning to stay up late at night. Performers gather in two facing rows or in a circle, relying on tambourines (also known as drums or tambourines) and authentic Nabati poetry. Over the decades, this art has served as a means of social expression and a way to document stories and heroic deeds, making it a living historical document passed down through generations and an integral part of the Kingdom's intangible heritage.
Al-Qassim: The rhythm of tranquility and the life of the farmer
In the Qassim region, the Samri takes on a unique character, reflecting the agricultural nature of the area and its tranquil social life. The rhythm here is measured and relatively serene, relying primarily on collective vocal performance and lyrics that touch upon the details of daily life and human relationships. It is the quintessential "Samri of gatherings" and family evenings, where the melodious tune blends with conversation and laughter, reflecting the simplicity and contemplative nature of the agricultural community. Those responsible for tourism events in Qassim are keen to present this art form in heritage farms and rural lodges, offering visitors an immersive experience that transports them back to a time of simplicity and warmth.
Hail: The echo of the mountains and the spirit of the desert
In contrast, the Samri dance in the Hail region is imbued with the colors of the majestic mountains and the vibrant spirit of the desert. Here, the rhythm becomes more dynamic, intense, and powerful, echoing the ruggedness of the Aja and Salma mountains. The Haili Samri reflects the character of the community, deeply rooted in values of chivalry, generosity, and inherited legends. Visitors will find this art form prominently featured at public events and major festivals, where the drums resonate powerfully, filling the space with energy and enthusiasm, making it an essential element of Haili's hospitality experiences and cultural evenings.
Tourist and economic importance
Highlighting the cultural diversity between Qassim and Hail not only serves the recreational aspect but also carries significant economic and cultural dimensions that align with the Kingdom's Vision 2030. Cultural tourism is now a major contributor to the economy, as modern tourists seek authentic experiences and an understanding of local communities. The "Northern Trail" helps transform this rich heritage into a sustainable tourism product that supports local communities and preserves national identity, emphasizing that Saudi Arabia's winter season offers ample opportunity to discover its cultural treasures.
It is worth mentioning that the Saudi Tourism Authority launched the Saudi Winter program under the slogan “Winter Live”, which includes various major destinations such as Riyadh, Diriyah, Al-Ula, and the Eastern Province, in addition to the quality destinations in the northern route such as Qassim and Hail, presenting an exceptional schedule of events that can be explored through the “Spirit of Saudi Arabia” platform.
