Inauguration of the headquarters of the “Generosity is from us and within us” campaign in Diriyah
In a move reflecting the depth of community solidarity and the government's commitment to providing a dignified life for citizens, His Royal Highness Prince Faisal bin Bandar bin Abdulaziz, Governor of Riyadh Region, inaugurated the headquarters of the "Generosity is From Us and Within Us" campaign in Diriyah. This campaign, organized by the "Sakan" Development Housing Foundation, is one of the leading national initiatives aimed at securing suitable housing for the most needy families across the Kingdom.
Upon his arrival at the campaign headquarters, His Royal Highness was received by His Excellency the Minister of Municipal and Rural Affairs and Housing, Mr. Majid bin Abdullah Al-Hogail, and a number of officials. During the launch ceremony, the Governor of Riyadh expressed his gratitude and appreciation to the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, and His Royal Highness Crown Prince Mohammed bin Salman bin Abdulaziz Al Saud, Prime Minister, for their generous and continuous support of the non-profit sector and its initiatives that strengthen national unity and achieve sustainable development.
National context: Housing quality and Vision 2030
The “Generosity is Ours and Ours” campaign falls under the umbrella of the national “Jood Housing” platform, the executive arm for community contributions in the developmental housing sector. These initiatives align directly with the objectives of the Kingdom’s Vision 2030, which prioritizes increasing homeownership rates among citizens and strengthening the role of the non-profit sector in economic and social development. The platform provides a transparent and reliable mechanism that ensures donations reach their intended beneficiaries efficiently, transforming individual contributions into a sustainable impact that changes the lives of entire families. The wise leadership’s support for the campaign, through a generous donation of 150 million riyals, serves as the most prominent driver and catalyst for broad community participation from individuals and institutions in the private sector, embodying a unique model of effective partnership between the government, private, and non-profit sectors.
Expected impact and societal importance
This year's campaign aims to provide suitable housing for over 8,000 deserving families across the Kingdom. The campaign's impact extends far beyond simply providing shelter; it directly contributes to the family and psychological stability of these families, empowering them to build a better future for their children. Each housing unit provided through this campaign is more than just walls and a roof; it represents a new story of hope for a family that longed for security and for children who dreamed of a safe space to live and grow. At the national level, these initiatives reinforce the values of solidarity and generosity deeply rooted in Saudi society's culture, offering the world an inspiring model of organized, institutionalized philanthropy that achieves a tangible and sustainable impact. This underscores that generosity in this nation is not merely a slogan, but a continuous practice and action.
