Redan Food sells its Heraa branch for 8 million riyals: Details of the deal

Redan Food sells its Heraa branch for 8 million riyals: Details of the deal

25.01.2026
7 mins read
Learn about the details of Redan Food Company’s deal to sell its Heraa branch in Jeddah for 8 million riyals and lease it back for 10 years, and the impact of this on liquidity and financial position.

Redan Food Company, one of the leading companies operating in the restaurant and hospitality sector in Saudi Arabia, announced the signing of a binding agreement to sell one of its operational real estate assets in Jeddah. The deal involved the sale of the branch located in the Al-Nuzha district (Hiraa branch) to the buyer, Bashir Al-Haddad, for a total value of SAR 8 million. This move is part of the company's strategy to restructure its financial assets and strengthen its cash position.

In its financial disclosure, the company explained that the sale price of SAR 8 million represents 10.94% of the company's capital. It is worth noting that the book value of this asset was recorded at SAR 11.18 million, equivalent to 13.92% of the capital, indicating that the sale was completed for a price lower than the book value. However, the primary objective was to generate immediate liquidity.

Concurrently with the sale, Redan entered into a lease agreement for the same branch under a sale and leaseback arrangement, a common financial practice used by companies to release capital tied up in real estate assets while maintaining operational continuity. The new lease term is 10 years, with an annual rent of SAR 700,000. The company confirmed that the buyer is not a related party and committed to disclosing any material developments at a later date.

The economic context and significance of the deal
: This transaction is particularly important given the challenges facing the retail and restaurant sector, where companies are striving to enhance their financial efficiency. Through this transaction, Redan aims to use the proceeds to settle a portion of its existing financial obligations, which will positively impact liquidity indicators and alleviate financing burdens, thereby strengthening the company's financial standing with shareholders and investors.

About Redan and its Market Position
: Redan Food Company is a long-established brand in the Saudi Arabian culinary scene, synonymous with high-quality traditional dishes for decades. Since its listing on the Saudi Stock Exchange (Tadawul), the company operates under a framework of transparency and governance that necessitates meticulous asset and liability management. The strategy of divesting real estate holdings to focus on operational activities is a modern approach adopted by many large companies to increase flexibility and expand without incurring the costs of tied-up capital in fixed assets.

In conclusion, analysts expect this move to improve the company’s cash flows in the short term, giving it more room to focus on developing its products and services instead of managing real estate assets, which is in the interest of the company’s sustainable growth in a highly competitive market.

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