Ratio Specialty Trading Company, owner of the famous specialty coffee brand Ratio, announced an ambitious strategic expansion plan that includes opening 23 new branches during the second half of 2025. According to the official statement issued by the company and published on the Saudi Stock Exchange (Tadawul) platform, these expansions will include 16 cities and governorates across the Kingdom of Saudi Arabia.
A deliberate expansion to enhance national presence
This move comes as part of the company's strategy to expand its geographic reach and solidify its position as one of the leading brands in the growing Saudi coffee market. The statement indicated that among the new locations, five cities will be welcoming Ratio branches for the first time, reflecting the company's commitment to reaching new customer segments in previously unserved areas. With the completion of this phase, the total number of Ratio branches will rise to 122, spread across 43 cities and governorates, following the addition of 35 new branches throughout 2025.
Market background and the importance of expansion
This expansion comes amidst the tremendous growth of the Kingdom's coffee and beverage sector, one of the fastest-growing segments in the food and beverage industry. This growth is driven by the socio-economic transformations underway in the Kingdom as part of Saudi Vision 2030, which has fostered modern lifestyles and increased the popularity of specialty coffee shops as social hubs and workspaces. Coffee has evolved from a traditional beverage into a modern cultural phenomenon, and Ratio and other local brands have become an integral part of this vibrant landscape.
Geographical distribution and expected economic impact
The company explained that the new branches will be distributed as follows:
- 8 branches in the western region.
- 6 branches in the southern region.
- 5 branches in the central region.
- 4 branches in the Eastern Province.
This widespread expansion is expected to have a tangible positive impact, not only on the company's revenue and shareholder profits, but also on the local economies of the cities and provinces where the new branches will open. These branches will contribute to creating new job opportunities for Saudi youth, supporting local suppliers, and stimulating commercial activity in those areas, aligning with the Kingdom's sustainable development goals.
Ratio confirms that this step aims to meet the growing demand for its high-quality products and services, enhance its market share in the face of strong competition, and establish its brand as a preferred choice for specialty coffee lovers throughout Saudi Arabia.
