The media is not a business: Towards a free and responsible press

The media is not a business: Towards a free and responsible press

08.02.2026
8 mins read
The writer Turki Al-Daajam discusses the crisis of the media turning into commercial enterprises, and highlights the importance of restoring professional ethics and the role of journalism as a fourth estate in serving society.

Introduction: When journalism loses its moral compass

In a profoundly insightful article, writer Turki Al-Daajam raises a fundamental issue that threatens the very core of journalism: its transformation from a noble mission into a mere commercial enterprise. This apt analogy encapsulates the crisis of trust plaguing contemporary media, where material and political interests sometimes overshadow the principles of truth, objectivity, and social responsibility. Viewing the media as a commodity to be bought and sold strips it of its true purpose and deprives it of its role as the fourth estate, tasked with monitoring, exposing, and enlightening public opinion.

Historical context: The media as the fourth estate

Historically, the press arose to be the voice of the people and the mirror of society. It was dubbed the “Fourth Estate” not arbitrarily, but because it constituted a parallel power to the three branches of government (legislative, executive, and judicial), its primary mission being to hold those in power accountable and defend the public interest. From exposing the Watergate scandal in the United States to highlighting corruption cases around the world, the media has repeatedly proven itself to be the first line of defense for transparency and justice. This noble role is built on foundations of independence and integrity, principles that erode when profit becomes the sole driving force of a media organization.

The importance of the issue and its expected impact

When the media becomes a business, news becomes merely a product marketed to the highest bidder. This transformation has serious repercussions at all levels:

  • At the local level: it leads to a decline in investigative journalism, which requires time, effort, and cost, and is replaced by superficial and biased content that serves specific agendas, thus weakening community awareness and obscuring the facts from the citizen.
  • At the regional level: In a region as politically complex as the Middle East, biased media can fuel conflicts, spread misinformation, and create a state of sharp polarization among peoples, rather than serving as a bridge for understanding and dialogue.
  • At the international level: The media loses its credibility on the global stage, and its outlets become mere propaganda mouthpieces that are not considered reliable sources of information, which harms the reputation of the state and weakens its soft power.

The challenges of the digital age and the new logic of "contracting"

The digital age has exacerbated this crisis. With the rise of social media, competition for trending topics and attention has intensified at any cost. The logic of "business" has become amassing the largest number of clicks, views, and likes, even at the expense of accuracy and in-depth analysis. This frantic race for fast-moving content marginalizes serious voices and encourages the spread of rumors and fake news, placing a heavy burden on the public to distinguish between truth and falsehood.

Conclusion: Returning to the essence of the message

Turki Al-Dajm's article is not merely criticism; it is a wake-up call urging us all—journalists and readers alike—to rethink our relationship with the media. We must always remember that journalism is a message and a responsibility, not simply a business transaction. Restoring public trust requires a strict adherence to professional ethics, prioritizing the public interest over private interests, and recognizing that the power of the word lies in its truthfulness, not its price.

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