In a strategic move aimed at solidifying Saudi Arabia’s position as a global hub for developing sporting talent, Mahd Sports Academy announced the signing of a memorandum of understanding with GPS Global Business Services, the official distributor of Skills.lab solutions within the Kingdom. This partnership will integrate the latest global technologies in sports performance analysis into the academy’s programs, aligning with the ambitious goals of Saudi Vision 2030 in the sports sector.
An ambitious national context: Sport at the heart of Vision 2030
Mahd Sports Academy was established as one of the leading national projects stemming from Vision 2030, with the aim of building a new generation of Saudi sports champions capable of competing globally. Today, the academy is one of the largest talent discovery and development academies in the world, focusing on attracting young talent from an early age and honing their skills according to advanced scientific methodologies. This new partnership comes to reinforce this approach by adopting innovative technological solutions that contribute to accelerating the pace of player development and raising their technical and physical efficiency.
Partnership details and main objectives
The memorandum of understanding aims to leverage the advanced technologies of Skills.lab, a suite of intelligent training and evaluation systems used by leading European clubs and sports institutions. Under the agreement, players and coaches at Mahd Academy will gain hands-on experience in using sports performance measurement and analysis systems, contributing to improved training quality and enabling technical decisions based on accurate and objective data.
The agreement also includes organizing field visits for academy talents and coaches to Skills.lab's headquarters in Austria, to gain firsthand experience of the latest global practices and technologies in sports performance analysis and development. During these visits, the players will undergo comprehensive technical and mental assessments within Skills.lab's smart pitch, according to the highest international professional standards.
Expected impact: Creating a generation of heroes
This partnership is expected to have a profound impact on the Saudi sports landscape. Domestically, it will enhance the operational readiness of the Mahd Academy and equip it with the tools to develop a generation of talented players capable of representing the Kingdom internationally and achieving success. Integrating data-driven analytics into daily training programs will ensure the sustainable development of players and provide coaches with deeper insights to design personalized training programs for each individual athlete.
Internationally, this move reflects the Kingdom's commitment to implementing global best practices in the sports industry, enhancing its reputation as an attractive destination for sports investments and partnerships. Developing world-class players will not only benefit Saudi clubs and national teams but will also bolster the Kingdom's soft power and solidify its position on the global sports map.

