In a move reflecting the rapid development of the e-commerce sector in the region, LikeCard, the leading digital prepaid card platform in the Middle East and North Africa, announced its consolidation of its market position through a series of significant digital milestones. The platform revealed remarkable year-on-year growth of 20% compared to 2024, surpassing five million active users and processing over 150 million orders across the GCC countries.
First Decade Celebration and Unprecedented Rewards
These record-breaking figures coincide with the company's tenth anniversary, an occasion the company used to reward its loyal customers with a massive campaign titled "Distributing 100 Million Reward Points." The campaign aimed to recognize the top 1,000 users, with the top five each receiving 10 million points, 100 users receiving 100,000 points, and 895 users receiving 45,000 points, all redeemable for products from hundreds of global brands.
The context of digital transformation in the Gulf
This growth cannot be viewed in isolation from the broader economic landscape of the GCC countries. The region, particularly Saudi Arabia and the UAE, is witnessing an unprecedented surge in the adoption of digital payments and financial technology (FinTech) solutions, driven by ambitious government initiatives such as Saudi Vision 2030. This shift has contributed to a change in consumer behavior, moving away from reliance on cash and toward a preference for secure and fast digital solutions, making digital gift cards an essential option not only for entertainment but also as a flexible financial tool for managing expenses and gift-giving.
The dominance of the gaming sector and the future of the market
Data from LikeCard shows that video game cards remain the most sought-after category, aligning with global statistics that rank the Middle East as one of the world's fastest-growing gaming markets thanks to its young population. Saudi Arabia leads the platform's most active markets with a 21% market share, followed by Kuwait and the UAE.
On a broader economic level, forecasts point to a promising future for this sector, with the size of the gift card market in the Middle East and Africa estimated at $23.83 billion in 2025, with expectations of a huge jump to reach $62.32 billion by 2030. These figures confirm that gift cards are no longer just a seasonal product, but have become a fundamental pillar in the digital economy.
Future vision
Commenting on these achievements, Ammar Al-Sous, co-founder and CEO of Likecard, said, “Consumers have always been the cornerstone of our growth journey. We are proud to share these milestones, which reflect the rapid expansion of the gift card market.” Al-Sous emphasized that the platform, which now provides access to over 3,000 digital products from tech giants like Apple, Netflix, and PlayStation, is continuing its strategy to empower individuals and businesses to maximize the benefits of the digital economy through innovative and secure solutions.
