Leejam Sports has announced a new expansion with the opening of three state-of-the-art fitness centers in Riyadh and Abha. This move aims to strengthen its extensive branch network, solidify its position as the largest fitness center operator in the region, and meet the growing demand for high-quality fitness services.
Strategic expansion in line with the Kingdom's Vision 2030
This expansion is part of Leejam Sports’ ambitious strategy, which aligns directly with the goals of Saudi Vision 2030 and the Quality of Life Program, aimed at increasing physical activity and sports participation in society. By providing modern and accessible sports facilities throughout the Kingdom, the company is actively contributing to building a healthy and vibrant society and encouraging all segments of society to adopt active lifestyles.
Details of the new centers
According to the statement issued by the company and published on the Saudi Stock Exchange (Tadawul) website, the new centers are distributed as follows:
- Riyadh Center (Men): This men's center is located in the Al-Qadisiyah district on the Northern Ring Road in Riyadh. Operating under the renowned "Fitness Time" brand, it offers all the services and facilities for this category, featuring high-specification sports equipment and the latest modern gym designs.
- Abha Center (Men): In a move to strengthen its presence in the southern region, the company opened a men's center in the Al-Muwazzafin neighborhood of Abha, on King Fahd Road. The center will also operate under the "Fitness Time" brand, providing residents of the region with a world-class fitness option.
- Abha Center (Ladies): In response to the growing demand for women's centers, a dedicated women's center has opened at the same location in Abha (Al-Muwazzafin District, King Fahd Road). Operating under the "Fitness Time - Ladies" brand, this center will offer a comprehensive, safe, and specially designed fitness environment to meet women's needs.
The economic and social impact of expansion
The impact of these openings extends beyond healthcare to encompass significant economic and social dimensions. Locally, these centers contribute to creating new job opportunities in Riyadh and Abha, supporting local economies. Furthermore, expansion into cities like Abha reflects the company's commitment to reaching diverse regions of the Kingdom, rather than focusing solely on major cities, thus promoting balanced regional development.
The company confirmed that the financial impact of these openings is expected to begin appearing in the company’s financial results from the first quarter of 2026, reflecting investors’ confidence in the viability of these investments and their future growth.
