In a move that reinforces its leading position in the fitness sector in Saudi Arabia, Leejam Sports Company (owner and operator of Fitness Time clubs) announced the opening of four new women's fitness centers in Riyadh last Thursday. This rapid expansion comes in response to the growing demand for women's fitness services and to keep pace with the urban and population growth the capital is experiencing.
Locations and geographical distribution of the new centers
In an official statement published on the Saudi Stock Exchange (Tadawul) website, the company explained that the new centers were strategically located to cover vital geographic areas in Riyadh, thus facilitating access for subscribers. The centers were distributed as follows:
- The first center: It is located on Abu Bakr Al-Siddiq Road in Al-Rabie neighborhood, serving the residents of northern Riyadh.
- The second center: It is located on Omar Bin Abdulaziz Road in Al Rabwa neighborhood, targeting the population density in eastern and central Riyadh.
- Third Center: Located on the western ring road in the western Suwaidi neighborhood, to serve the western neighborhoods.
- The fourth center: It is located on Al-Tirmidhi Street in Al-Shifa neighborhood, to enhance the presence in southern Riyadh.
Global specifications under the "Fitness Time - Ladies" brand
The four new centers will operate under the renowned "Fitness Time Ladies" brand, a category dedicated to women, offering a comprehensive fitness environment with complete privacy. The company confirmed that these centers are equipped with state-of-the-art, world-class fitness equipment, along with modern gym designs that consider the psychological and motivational aspects of exercise. The facilities include all the usual services for this category, including cardio studios, weightlifting areas, group class rooms, and aquatic facilities.
In line with Vision 2030 and the Quality of Life Program
This expansion is not merely a commercial endeavor; it aligns with the core objectives of the Kingdom's Vision 2030, specifically the "Quality of Life Program," which aims to promote physical activity within the community. The women's sports sector in the Kingdom has witnessed a significant leap forward in recent years, bolstered by women's empowerment and increased awareness of the importance of physical fitness in preventing chronic diseases and improving overall health.
Financial and economic impact
Leejam Sports Company is one of the largest operators of sports centers in the Middle East and North Africa region, and the opening of these branches will contribute to creating new job opportunities for Saudi nationals, in both training and administrative roles. Regarding the financial impact of this expansion, the company stated that it expects the financial effects of these openings to begin appearing in its financial statements starting from the first quarter of 2026, reflecting the company's long-term investment vision in its new assets.
