Jordi Cruyff appointed as Ajax Amsterdam manager to salvage the season

Jordi Cruyff appointed as Ajax Amsterdam manager to salvage the season

January 18, 2026
8 mins read
Jordi Cruyff returns to Ajax Amsterdam as manager on a contract until 2028. Learn about the difficult task of saving the Dutch club from its current historic crisis.

In a move imbued with deep emotional and historical significance, Dutch football giants Ajax Amsterdam announced the appointment of Jordi Cruyff, son of the late legend Johan Cruyff, as the club's manager. This decision comes at a time when the venerable club is experiencing one of its most challenging periods in recent history, making the task more than just an administrative appointment; it is a mission to salvage Cruyff's footballing legacy.

Jordi Cruyff, 51, will officially take over his duties on February 1st, under a long-term contract that runs until June 2028. Cruyff expressed his deep emotion at the return, telling the club's official website: "It goes without saying how much this means to my family and to me personally. Returning to work at the stadium that bears my father's name, and at the club that has been such a fundamental part of my life since childhood, is extraordinary." He affirmed his commitment to hard work, saying: "Ajax is a unique club with a rich history, and I will do everything I can to write a new chapter of success together.".

Current challenges and an unprecedented crisis

The return of Johan Cruyff Jr. comes at a critical juncture, as Ajax is suffering a frightening decline in results and performance. The team faces serious challenges, trailing their arch-rivals PSV Eindhoven, the leaders of the Dutch league, by a staggering 18 points. This decline is not limited to the domestic level; it has extended to the European stage, where the team sits 34th out of 36 teams in the Champions League group stage – a position unbecoming of a four-time European champion.

The crisis deepened recently after the team suffered a humiliating and historic 6-0 defeat to AZ Alkmaar in the domestic cup competition, sounding alarm bells within the club and prompting the management to seek a radical overhaul of the coaching staff. Jordi Cruyff's first and most pressing task will be finding a new coach capable of lifting the team out of this slump, to replace John Heitinga, who was dismissed last November.

Johan Cruyff's legacy and the weight of responsibility

This appointment cannot be separated from the club's historical context; Jordi's father, the legendary Johan Cruyff, is not just a former player, but the spiritual father of Ajax's philosophy and Total Football. Johan led the team to three consecutive continental titles in the early 1970s, leaving behind a technical and philosophical legacy studied in academies worldwide. Therefore, his son Jordi's return carries high hopes from fans for the restoration of Ajax's lost identity and a return to focusing on the academy and beautiful attacking football.

On a personal level, Jordi boasts a diverse career. He began as an attacking midfielder in Ajax's youth academy before embarking on major professional stints with Barcelona and Manchester United, representing the Netherlands in nine international matches. After retiring as a player, he transitioned into coaching and management, managing several teams, most notably a successful spell with Maccabi Tel Aviv in Israel, and coaching the Ecuadorian national team, in addition to stints in the Chinese Super League. This international experience has provided him with valuable insights that he now seeks to utilize for the benefit of his boyhood club.

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