A remarkable success for the Jazan Honey Exhibition in its new edition
The Jazan Honey Exhibition concluded its activities on Friday evening at the Cultural Center in Al-Aydabi Governorate, marking a significant economic and social success. Over ten days, since its launch on January 29th, the exhibition witnessed remarkable commercial activity and a large public turnout, attracting over 40,000 visitors and generating total sales of approximately 2.5 million Saudi Riyals, thus confirming its status as one of the most prominent economic and tourism events in the region.
Historical background and importance of the beekeeping sector in Jazan
The Jazan region boasts a long history of honey production, with beekeeping being a traditional occupation deeply rooted in the lives of its inhabitants since ancient times. The distinctiveness of Jazan honey stems from the region's unique geographical diversity, encompassing coastal plains and towering mountains with dense and varied vegetation. This environmental diversity provides bees with rich natural pastures year-round, resulting in premium varieties of honey such as Sidr, Samra, Qatad, and Dhahyan, each possessing unique therapeutic and nutritional properties that make them highly sought after in local and Gulf markets.
The exhibition's impact on the local economy and support for beekeepers
The exhibition serves as a vital marketing platform for beekeepers and productive families in the region, providing them with an opportunity to showcase their products directly to consumers. This boosts their financial returns and supports the sustainability of their small and medium-sized enterprises. This year's edition saw the participation of dozens of beekeepers who displayed the finest types of honey, along with other processed products such as beeswax, royal jelly, and beekeeping supplies. Participants praised the sophisticated organization, which included improved display and packaging methods, as well as informative programs and tasting sessions that helped raise visitor awareness of the quality of local products and how to distinguish genuine honey.
In line with Vision 2030 and promising future prospects
The success of the Jazan Honey Exhibition aligns directly with the goals of Saudi Vision 2030, which aims to diversify national income sources and support non-oil sectors, particularly agriculture and tourism. The festival contributes to sustainable rural development, creates job opportunities for local residents, and enhances the market position of Saudi products. The high sales volume and strong turnout reflect growing confidence in local products and open up broader horizons for developing this promising sector, not only domestically but also by exploring export opportunities to regional and international markets, thus establishing "Jazan Honey" as a globally recognized and prestigious Saudi brand.
