Jarir Marketing Company, one of the leading retail companies in the Kingdom of Saudi Arabia, announced the expansion of its branch network with the opening of a new showroom in Madinah. The newly opened showroom is strategically located within the Al-Aliya Mall, representing a total investment of SAR 21 million. This move reflects the company's confidence in the strength of the local market and its ambitious expansion plans.
Historical background and Jarir business model
Jarir Bookstore was founded in Riyadh in 1979 as a small bookstore and art supply shop, and quickly grew into a comprehensive destination catering to the needs of families, students, and professionals. Over the decades, Jarir has transformed from a simple bookstore into a retail giant, expanding its product range to include consumer electronics, computers and accessories, smartphones, and office and school supplies. This diverse product portfolio has made it a unique model that blends culture and technology, and has contributed to its establishment as a publicly traded company listed on the Saudi Stock Exchange (Tadawul) since 2003.
Details of the new branch and its local significance
The Al-Aliya Mall showroom is Jarir's 65th branch in Saudi Arabia and its 76th overall, both domestically and internationally. Spanning a generous 2,324 square meters, the showroom offers a comprehensive display of all Jarir's well-known departments and products. In line with its commitment to supporting Saudi talent and the goals of Saudi Vision 2030, the new branch employs Saudi nationals who comprise 64% of its workforce, thus contributing to job opportunities for local residents.
Economic impact and strategic expansion
The opening of this branch is of major strategic importance, not only for Jarir but also for the city of Madinah. As a religious and cultural center that receives millions of visitors annually, including pilgrims, Umrah performers, and tourists, Madinah offers a broad and diverse customer base. This investment will boost commercial activity in the region and support the local retail sector. According to the company's official statement, the positive financial impact of this investment is expected to begin appearing in the company's financial results starting from the first quarter of the current fiscal year. This continued expansion underscores Jarir's strategy of reaching the widest possible customer base across the Kingdom's cities, while maintaining the high quality of service and product variety for which it is renowned.
