The “Invest in Saudi Arabia” initiative is preparing to organize a series of specialized and strategic events under the umbrella of “The Saudi House,” on the sidelines of the World Economic Forum’s annual meeting scheduled to be held in Davos in 2026. This step comes to confirm the strong and influential presence of the Kingdom of Saudi Arabia in major global economic forums, and to strengthen communication with economic leaders and decision-makers around the world.
These events primarily aim to build an effective network with leading global investors and showcase the rapid developments in the Kingdom's investment environment. Through its presence in Davos, the initiative seeks to highlight the Kingdom as a leading global platform for business and investment by showcasing its strong competitive advantages and promising investment opportunities in strategically important sectors.
Against the backdrop of the economic landscape of this event, this participation cannot be separated from the massive economic transformation spearheaded by the Kingdom under “Saudi Vision 2030.” Over the past few years, the Kingdom has successfully implemented unprecedented structural and legislative reforms, contributing to improved ease of doing business and opening promising new sectors to foreign investment, such as tourism, entertainment, renewable energy, technology, and artificial intelligence. The “Saudi House” in Davos serves as an annual platform through which the Kingdom presents its economic transformation story to the world, backed by facts and figures.
This participation holds significant strategic importance both regionally and internationally, as the Davos Forum is the world's premier gathering of economic and political elites. Through this platform, the Kingdom is working to strengthen its strategic partnerships with international entities and reaffirm its role as a key driver of economic growth in the Middle East and a reliable partner in global supply chains. The events also aim to highlight the investment incentives offered by the Kingdom and the recently launched special economic zones, thereby enhancing the attractiveness of the Saudi market to foreign capital.
This step comes within the framework of the government’s continuous and intensive efforts to enhance the Kingdom’s permanent presence in international economic forums, and to support the strategy of attracting quality investments that transfer knowledge and localize technology, which directly contributes to achieving the goals of sustainable economic development, raising the contribution of foreign direct investment to the gross domestic product, and diversifying sources of income away from oil.
