Gulf Training and Education Company, one of the leading companies in the Saudi financial market, announced that its wholly-owned subsidiary, “Advanced Systems and Solutions for Communications – Smart Link,” has won a strategic contract with the Saudi Ministry of Foreign Affairs worth approximately 67.5 million Saudi Riyals.
According to the official disclosure on the Saudi Stock Exchange (Tadawul), the contract extends for three years and aims to implement and operate the third phase of the Ministry's unified call center. The total value of the contract is SAR 67,498,249, including VAT, and its positive financial impact is expected to be reflected in the company's results for the years 2026, 2027, and 2028.
Project context and strategic objectives
This contract comes within the context of the comprehensive digital transformation underway in the Kingdom of Saudi Arabia, a key component of the Vision 2030 objectives. The Saudi government seeks to enhance the efficiency of government services provided to citizens, residents, and visitors. The Ministry of Foreign Affairs, as the Kingdom's diplomatic and digital gateway to the world, prioritizes the development of its communication channels. The Ministry undertakes vital tasks that necessitate effective and continuous communication, both with Saudi citizens abroad who require consular services and support, and with beneficiaries within the Kingdom, including diplomats, investors, and visa applicants. Therefore, the modern call center is a crucial element in providing fast and reliable services that reflect the Kingdom's progressive image.
A quantum leap in digital services
The third phase of the project, to be implemented by Smart Link, aims to bring about a complete technological and operational transformation of the contact center. The contract includes the application of the latest global technologies in this field, such as artificial intelligence (AI) for data analysis and intelligent responses, omnichannel operations to unify the user experience across phone, email, and digital applications, and the adoption of cloud computing to ensure flexibility, security, and scalability. This development aims to enhance service quality and deliver an exceptional customer experience across all available channels.
Expected impact at the local and international levels
Domestically, this project enhances the quality of services provided to citizens and contributes to achieving the goals of digital government. It also supports the local private sector by awarding major projects to national companies such as Gulf Training, thus generating added value for the national economy. Internationally, the presence of a state-of-the-art call center strengthens the Kingdom's diplomatic reputation and provides a seamless experience for those interacting with its missions abroad, facilitating investment, tourism, and cultural exchange, and ensuring the provision of flexible, secure, and efficient services to all beneficiaries both within and outside the Kingdom.
