This survey reflects the cultural and economic diversity of Saudi society's view of gold, which transcends its status as merely a lustrous metal to become part of its identity and collective memory, and a trusted investment tool across generations. These events further enhance Jeddah's historical standing as a vibrant commercial hub, as the city has been historically linked to goldsmiths' and jewelry markets, making such exhibitions an extension of a rich heritage that blends tradition and modernity.
Shop, learn, and trust
Lamia Al-Dhaheri, who attended the exhibition with her family, said that her visit was primarily aimed at shopping and seeing the latest designs at the largest gold gathering Jeddah has ever seen.
Lamia Al-Dhaheri
Al Dhaheri added that, in her opinion, the prices were not significantly different from those in traditional markets, noting that she did not observe any noticeable price difference, which reflects market stability.
She emphasized a crucial point regarding trust, explaining that her interest in examining one of the pieces stemmed from her love of gold and her keenness to acquire it from reliable sources. She affirmed that she usually deals with specific shops to ensure the purity of the gold and its composition. She confirmed that the results of the laboratory test conducted within the exhibition reassured her, revealing that the piece contained only a small percentage of silver, with no other base metals present. This reinforced her confidence in the exhibits and the quality control measures in place.
Childhood memories and enduring values
Al-Dhaheri fondly recalled her childhood, saying that gold had been a prominent part of her life since she was young. Her parents used to adorn their daughters with bangles and various jewelry for special occasions and holidays. She believes that gold represents both "adornment and treasure," and that a woman's love for gold is an innate trait passed down through generations.
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She indicated that she currently prefers to buy diamonds and bullion, and despite acknowledging that prices are rising globally, she affirmed her intention to purchase them due to the value gold retains.
A historical experience and a long-term investment
For his part, Abdullah Mutbouli said that the exhibition provided him and his family with a real opportunity to see a great and unprecedented variety of gold jewelry, reviewing his long experience that extends over decades with this metal.
Abdullah Mutabli
Mutabouli presented a striking economic comparison reflecting the evolution of gold's market value. He stated that over 40 years ago, he purchased a kilogram of gold for approximately 40,000 riyals, while today its price has surpassed half a million riyals. This, he explained, reflects the enormous difference in value and the substantial return on investment for those who hold gold for extended periods.
He emphasized that gold is the ideal choice for preserving wealth and a safe investment, asserting that a sharp decline in its value is unlikely in the long run. He encouraged those with the financial means to invest in gold or silver as a viable alternative. He also
mentioned that he took advantage of his visit to the exhibition to purchase a gift for his wife to commemorate their nearly 50th wedding anniversary, describing the gift as a surprise with significant sentimental value befitting the occasion.
Rising prices and combating inflation
In a related context, Amir Naji, who attended with his family, said that gold prices are witnessing a continuous rise over time, which is in line with global economic indicators that place gold as a hedge against inflation.
Amir Naji
Naji explained in terms of numbers that the price per gram at the beginning of his marriage in 2011 was equivalent to about 150 riyals, while today it exceeds 450 riyals, which means that it has increased four to five times in about 15 years, stressing that his purchases are currently focused on gold intended for adornment and daily wear and not on acquiring bare bullion.
The new generation and a return to authenticity
Suhaila Amin Khoja, a mathematics teacher, said her visit to the exhibition stemmed from curiosity and a desire to see what was new, especially given the exhibition's excellent reputation and the participation of long-established factories and shops from across the Kingdom, particularly those well-known in Riyadh and Al-Ahsa.
She added that she grew up in an environment that instilled a deep appreciation for gold as the most precious possession, emphasizing that she doesn't favor modern accessories. She believes that gold has regained its status as the top choice, even among the younger generation of girls who are beginning to recognize its aesthetic and monetary value.
Suhaila Khoj
She noted that she balances acquiring gold bars for future savings with purchasing jewelry for adornment. Khouj recalled the most precious gift she ever received: an antique piece given to her by her late mother, dating back over 200 years. She emphasized that she cherishes it as a priceless family heirloom due to its significant historical and sentimental value.
Regarding her preference for gold purity, she explained that 24-karat and 21-karat remain the best in terms of value and purity, despite the variety of 18-karat options, which she considers less valuable compared to higher purities. She affirmed that her purchasing choices are governed by budget, style, and the intended purpose of the purchase.
