Great public success for the “Global Harmony 2” initiative
The Ministry of Media announced the conclusion of the Levant Cultural Days events, part of the “Global Harmony 2” initiative, organized in cooperation with the General Entertainment Authority. The event achieved remarkable public success, attracting over one million visitors since its launch at the beginning of November. This prominent cultural event is one of the outcomes of the “Quality of Life” program, which aims to achieve the goals of the Kingdom’s Vision 2030 by enriching the cultural and entertainment options available to citizens, residents, and visitors.
Background of the initiative and its role in Vision 2030
The “Global Harmony” initiative is a vital platform reflecting the Kingdom of Saudi Arabia’s new direction towards cultural openness and the promotion of dialogue among civilizations. As part of the Kingdom’s major transformations under Vision 2030, the focus is no longer solely on economic diversification, but has expanded to include building a vibrant and culturally thriving society. These events work to solidify Riyadh’s position as a global capital of culture, art, and entertainment, capable of attracting and inviting diverse cultures to present their heritage and arts on its soil, thus reinforcing the values of tolerance and coexistence.
Days of Damascus: A celebration of rich heritage
The “Damascus Days” festival witnessed a large turnout of visitors who flocked to enjoy the rich heritage of Jordan, Syria, Palestine, and Lebanon. Over three days, more than 30 diverse events showcased the richness of Levantine traditions, from musical performances on the main stage and dabke and folk dance shows to interactive displays featuring traditional handicrafts and embroidered costumes, as well as tasting experiences of the most delicious Levantine dishes. The “Circus 360” show also captivated audiences of all ages, presenting stunning acrobatic acts that added a unique entertainment dimension to the event.
Yemen Week: A Window into the Treasures of Authentic Heritage
With the conclusion of the Damascus Days, attention now turns to Yemen's Cultural Week, which begins today, offering a rich cultural experience reflecting the historical and civilizational depth of Yemen. Visitors will be able to explore the treasures of Yemeni heritage through various events, including authentic folk arts and musical performances. The handicrafts pavilion will be a central attraction, showcasing exquisite silver jewelry and bamboo products, along with live demonstrations of traditional Yemeni clothing, renowned for its unique designs. The pavilion will also feature a collection of artifacts and utensils that tell stories of the beauty of Yemeni art throughout the ages.
Importance and expected impact
The impact of “Global Harmony 2” extends beyond local entertainment, serving as a bridge for cultural exchange at both regional and international levels. Regionally, the initiative strengthens fraternal ties between the Kingdom and its neighboring countries, providing them with a vital platform to showcase their culture and preserve their heritage. Internationally, the event garnered significant attention from global media outlets, which highlighted its role in portraying the Kingdom as an open and diverse destination, thus contributing to the development of the tourism and entertainment sectors as key pillars of the new national economy.
