In a strategic move aimed at solidifying Saudi Arabia’s position as a leading regional media hub, the third Saudi Media Forum the Future Media Exhibition (FOMEX) . This initiative comes within the framework of the comprehensive national transformation led by the Kingdom’s Vision 2030 , which places great emphasis on developing non-oil sectors, including the media and entertainment sector, to become a vital economic contributor and a source of job opportunities for national talent.
The Saudi Media Forum, which has emerged as one of the region's leading media events, is a testament to the rapid evolution of the Saudi media landscape. Its accompanying exhibition, FOMEX, serves as the executive and technical arm of this development, bringing together under one roof major international companies specializing in broadcasting, production, and content creation technologies. This year's edition witnessed a significant expansion, with the exhibition sprawling across a vast area and attracting over 200 companies from around the world, representing an international participation rate exceeding 75%. This reflects the growing confidence in the Saudi market as a promising investment destination and a platform for launching cutting-edge innovations.
The importance of the platform for signing new agreements lies in its role as a bridge connecting the showcased technological innovations with real investment and partnership opportunities. The exhibition is no longer merely a product display; it has transformed into an integrated working environment that enables government entities, local media organizations, and global technology companies to translate new launches into tangible projects. These partnerships encompass vital areas such as knowledge transfer, localization of advanced technologies in artificial intelligence and virtual production, training of Saudi talent, and support for the local content industry to enhance its global presence.
At both the regional and international levels, this initiative contributes to strengthening the Kingdom's pivotal role in shaping the future of media in the Middle East. By attracting leading companies and forging high-profile agreements, the benefits extend beyond increasing the media sector's contribution to the GDP; they also include setting new standards for quality and innovation in the region. The partnerships signed during the exhibition are expected to yield impactful projects that will reshape the landscape of media and technology production in the region, confirming that the Saudi Media Forum has evolved from a platform for dialogue into a genuine engine for a thriving and sustainable media economy.
