The Jazan Festival 2026 continues its diverse activities, attracting visitors from across the Kingdom and beyond. The Faifa Governorate pavilion has emerged as a key cultural attraction within the "This is Jazan" event held on Cultural Street. The pavilion offers a unique and vibrant glimpse into the local heritage of this mountainous region, showcasing the distinctive cultural identity and the rich details that reflect the lives of its inhabitants and their relationship with their environment.
Embodying the mountain identity and green terraces
The Faifa Governorate, known as the "Neighbor of the Moon," is distinguished by its rugged geography and breathtaking beauty, a fact successfully conveyed to festival visitors by the pavilion. The pavilion showcased aspects of daily life in Faifa through visual displays and models depicting the famous agricultural terraces carved by ancestors into the mountain rocks to tame the harsh environment and transform it into a source of sustenance. It also featured models of mountain villages and the unique cylindrical building style that characterizes the governorate's traditional architecture, highlighting the distinctive nature of its natural environment, which differs from that of other governorates in the coastal region.
Artifacts that tell the story of our ancestors
The corner didn't just showcase the environmental aspects; it delved into the social heritage by displaying traditional clothing worn by the people of Fifa on special occasions and in everyday life, as well as handicrafts that highlighted the precision of local craftsmanship. The corner also dedicated a large area to Saudi coffee-making tools, especially since Fifa is a traditional home for cultivating the high-quality Khawlani coffee beans, giving visitors the opportunity to learn about the rituals of preparing and serving coffee as a symbol of generosity and hospitality.
The importance of the event and its role in preserving heritage
The Fifa pavilion witnessed a large turnout of visitors eager to learn about the significance of traditional dress. Those in charge of the pavilion provided detailed explanations of social customs and lifestyles of the past. This participation comes within a broader context aimed at promoting cultural tourism in the Jazan region, as the festival serves as a strategic platform for showcasing the tourist attractions of the governorates.
The organizers of the Faifa corner emphasized that the governorate’s participation in the event represents a crucial opportunity to highlight its traditional heritage, which contributes to raising awareness of the value of local heritage as an authentic element in the region’s cultural landscape, and a bridge that connects new generations with their rich history, thus strengthening national identity and supporting the objectives of heritage tourism.
