The Saudi Fashion Commission today announced the launch of the fifth edition of its flagship national program, “100 Saudi Brands,” marking a significant step forward in supporting and empowering the Kingdom’s fashion sector. This launch builds upon the successes of the previous four seasons, aiming to strengthen the position of Saudi brands locally and propel them to compete in global markets.
Cultural context and an ambitious national vision
The “100 Saudi Brands” program is an integral part of the Kingdom’s efforts to achieve the goals of Vision 2030, which places particular emphasis on the cultural and creative sector as a driver of economic diversification. Since its establishment under the Ministry of Culture, the Fashion Commission has worked to build a robust infrastructure for this promising sector, with this program serving as a cornerstone in discovering and developing national talent. The program’s role extends beyond training; it acts as a bridge, conveying Saudi cultural identity to global fashion capitals, as evidenced by the previous participation of Saudi brands in fashion weeks in Paris, Milan, and New York.
Strategic Evolution: From Foundation to Global Empowerment
Season five represents a strategic maturation for the program; after years of focusing on foundational work, the organization is now moving to a more specialized and comprehensive model. Instead of a one-size-fits-all approach, this season is based on three carefully tailored development paths designed to suit the different stages of brand growth
- Emerging Brands Path: To focus on proper establishment and visual identity.
- The path for developing brands: To promote local expansion and build a solid customer base.
- The path of established and leading brands: targeting export, public offering, and international competition.
Unprecedented inclusiveness in categories
The fifth edition is the most comprehensive in the program's history, with support covering all sectors of the fashion and beauty industry. This includes haute couture, ready-to-wear for men and women, fine jewelry, handbags, footwear, and accessories. For the first time, the fragrance and cosmetics sector is given extensive focus, reflecting the Authority's understanding of the integrated nature of the fashion and beauty industry.
Expected economic impact
This season is expected to contribute to increasing the fashion sector's contribution to non-oil GDP by transforming brands from small businesses into sustainable economic entities capable of creating jobs and attracting investment. Through advanced workshops and specialized mentorship, the program focuses on transforming creativity into successful businesses, thereby enhancing the ability of Saudi products to compete in global markets as luxury goods.
Invitation to participate
The Fashion Commission confirmed that registration is open to all brands with a Saudi commercial registration and a physical presence within the Kingdom, whether they are private or public companies. The Commission invites those interested in joining this transformative journey to visit website to review the eligibility criteria and complete details of the training tracks.
