His Excellency Turki bin Abdulmohsen Al-Sheikh, Chairman of the Board of Directors of the General Entertainment Authority (GEA), announced today, Tuesday, the launch of ticket sales for the highly anticipated Fanatics Flag Football Classic , exclusively through the "webook" platform. The Saudi capital, Riyadh, is scheduled to host this exceptional event on Saturday evening, March 21, 2026, marking the inaugural edition of the tournament as part of the Riyadh Season 2025 events, at the Kingdom Arena, which has become a global destination for major events.
This event is the first of its kind to combine sporting excitement with world-class entertainment, featuring NFL legend Tom Brady alongside a host of international stars and influencers. Beyond the athletic competitions, the evening will also be hosted by global comedy icon Kevin Hart, adding a unique blend of laughter and friendly competition.
A new concept for American football in the region
The Fanatics Flag Football Classic is set to offer a fresh and unique take on flag football. The tournament will feature three star-studded teams, including former NFL players and legends, as well as international entertainers, in head-to-head matches that emphasize speed and skill rather than the physical contact of traditional American football. Flag football is gaining increasing global traction, especially after its official inclusion in the 2028 Los Angeles Olympics, making Riyadh's hosting of this event a proactive step that reflects the Kingdom's vision of embracing emerging global sports.
The Kingdom is a global destination for sports and entertainment
Hosting this tournament in Riyadh represents a significant step, reflecting the wide variety of events offered by Riyadh Season and reaffirming its continued success in attracting world-class events that blend cutting-edge sports and entertainment. This comes within the context of the major sporting development underway in Saudi Arabia as part of Vision 2030, which aims to enhance quality of life and transform the Kingdom into a global hub for hosting major tournaments, from historic boxing matches and Formula 1 races to winning the bid to host the 2034 FIFA World Cup.
Hosting legends like Tom Brady and Kevin Hart at the Kingdom Arena not only enhances Riyadh’s status as the capital of Arab and international entertainment, but also contributes to boosting tourism and attracting audiences from around the world, thus cementing the Kingdom’s position as a major destination for international events.
