The European video game industry was dealt a major blow with the launch of Call of Duty: Black Ops 7 , as the latest data reveals a surprisingly weak start for one of the biggest franchises in gaming history. According to preliminary first-week sales figures from GSD, the game has struggled significantly in major markets, raising serious questions about its future.
Shocking figures and disturbing comparisons
Official statistics revealed that the game's sales, encompassing both physical and digital copies, were a staggering 63% than its direct competitor, Battlefield 6, during its opening week. The decline didn't stop there; the game failed to match the success of its immediate predecessor, registering a drop of over 50% compared to the sales figures of Call of Duty: Black Ops 6 released the previous year, confirming a sharp downward trend in player demand.
General context and history of competition
These figures take on particular significance when considering the long history of the Call of Duty , which has long been Activision's "winning horse" and the undisputed master of annual sales charts for over a decade and a half. Historically, the rivalry between the Call of Duty and Battlefield has been the primary driver of the first-person shooter (FPS) market. Sales have typically favored Call of Duty thanks to its immense popularity and fast-paced gameplay. Therefore, Battlefield 6's significant lead represents a radical shift in the balance of power within the European market.
Reasons for the decline and market changes
This disappointing performance, despite the game's release during the peak of the Western shopping season, can be attributed to several interconnected factors. Analysts point to the weak marketing and media hype surrounding Black Ops 7 compared to the massive campaigns for previous installments. Furthermore, structural changes in the gaming industry are playing a significant role, as the rise of digital subscription services (such as Game Pass) has altered consumer behavior, leading some to prefer waiting for games to become available through these services rather than purchasing them outright.
Expected impact and future of the series
This setback puts the development and publishing company in a precarious position amidst fierce competition in the current video game landscape, especially with the rise of free-to-play shooters. This sales decline is expected to force the company to reconsider its post-launch support strategies and focus heavily on updates for upcoming seasons in an attempt to regain its player base and get back on track before it's too late.
