A global Ramadan experience at Riyadh Season
With the arrival of the holy month of Ramadan, Boulevard World, one of the most prominent and largest areas of Riyadh Season, opens its doors to offer visitors a unique experience that blends the spirituality of the holy month with world-class entertainment. The area transforms into a premier Ramadan destination, where visitors can embark on a journey around the world in a single night, enjoying events and shows specially designed to suit the Ramadan atmosphere.
Project background within Vision 2030
Boulevard World is an integral part of Riyadh Season, the largest entertainment festival organized by the General Entertainment Authority in Saudi Arabia. This project falls under the ambitious initiatives of Saudi Vision 2030, which aims to diversify national income sources and enhance the tourism, entertainment, and culture sectors. The Vision seeks to improve the quality of life for citizens and residents and establish the Kingdom as a global tourist destination capable of attracting millions of visitors annually. Through mega-projects like Boulevard World, the Kingdom demonstrates its ability to organize world-class events that blend tradition and modernity.
The importance of the event and its expected impact
Locally, Boulevard World offers a unique entertainment and cultural outlet for families and young people during Ramadan, providing a modern alternative to traditional Ramadan tents. Regionally, this destination reinforces Riyadh’s position as the tourism and entertainment capital of the Middle East, attracting visitors from the Gulf Cooperation Council countries seeking new experiences. Internationally, the event solidifies the Kingdom’s image as an open and welcoming nation, showcasing the heritage and culture of diverse countries such as Italy, France, Greece, India, China, Spain, the United States, Japan, Morocco, and Mexico, in addition to new zones this year inspired by the cultures of Indonesia, Korea, and Kuwait.
A world of options for breakfast and suhoor
Each zone at Boulevard World offers a complete experience featuring live shows and interactive activities that reflect the heritage and culture of participating countries, with special Ramadan touches. The destination provides exceptional options for Iftar and Suhoor, boasting a wide array of restaurants and cafes serving international cuisine and diverse flavors to suit all tastes in a festive atmosphere. The Ramadan Nights event includes significant upgrades to attractions and rides, making it the most popular destination for families and young people during the holy month, offering an unforgettable experience that combines the joy of exploration, entertainment, and the enchanting Ramadan ambiance.
