In a move reflecting a radical shift in health behavior within the Kingdom of Saudi Arabia, Badail, a leading developer and manufacturer of tobacco-free nicotine replacement therapies, announced an unprecedented achievement: the number of people who have quit smoking traditional cigarettes in the Kingdom will reach 700,000 by the end of 2025. This announcement culminates concerted efforts aimed at improving quality of life and promoting public health, directly aligning with the goals of the Kingdom’s Vision 2030, which prioritizes human health.
A quantum leap in the fight against smoking
This figure was not a coincidence, but rather the result of a remarkable acceleration in the rate of smoking cessation during the year. The company had announced in January 2025 that the number of people who had quit had reached 400,000. By the end of the year, this number had jumped to 700,000, indicating a growing public awareness of the dangers of combustible tobacco and a search for less harmful alternatives. Even more impressive in these statistics is that approximately 200,000 of these individuals not only quit cigarettes but also completely abstained from all forms of nicotine use, including Desert packets, representing a full recovery and a permanent break from dependence on this substance.
Vision context and the importance of health transformation
This event gains paramount importance when placed within the context of the Kingdom's national efforts. Since the launch of Vision 2030, Saudi Arabia has adopted stringent anti-smoking strategies, including the imposition of selective taxes, the enactment of laws prohibiting smoking in public places, and the launch of health awareness programs. The products of "Badail" are part of the innovative solutions supporting this system, offering options that help adult smokers gradually transition away from traditional smoking, which is a leading cause of many chronic diseases and premature deaths worldwide.
Economic and social impact
The success of 700,000 people in quitting smoking not only benefits their personal health but also extends to economic and social aspects. It is globally recognized that the cost of treating smoking-related illnesses places a significant burden on healthcare systems. Therefore, a decrease in the number of smokers directly contributes to lowering healthcare costs, increasing individual productivity, and improving the quality of life for families and society as a whole—all of which are central to the goals of the "Quality of Life" program.
Commitment to responsibility and behavior change
Commenting on this achievement, Badil CEO Tolga Sezer explained that the company's vision extends beyond simply selling products, stating, "This achievement reflects the very essence of what Badil was founded for. It's not about promotion or short-term adoption, but about enabling genuine behavioral change." He emphasized that the success of 200,000 people in completely quitting nicotine is the strongest evidence of the profound impact that Badil products have as a tool, not an end in themselves.
Promising future aspirations
Based on this positive momentum and current indicators, “Badeel” renewed its commitment to its ambitious goal of helping one million people quit smoking in the Kingdom by 2028. Current data indicates that this goal can be achieved ahead of schedule, further cementing the Kingdom’s position as a leading model in adopting innovative solutions to combat smoking and promote public health.
