The historic city of Al-Ula in Saudi Arabia is preparing to welcome the new year with an exceptional artistic atmosphere, as Syrian star Asala Nasri and Lebanese star Adam to perform a huge concert on New Year’s Eve, as part of the “Al-Ula Moments” events, which have become a global destination for arts and culture.
A meeting of music and authenticity in the heart of the desert
The duo is set to perform a diverse selection of their most beautiful songs, blending traditional Arabic music with modern hits, promising the audience an unforgettable night. This concert will combine Assala's powerful voice with Adam's delicate sensibility in an artistic fusion that will touch the hearts of those present, amidst a festive atmosphere that will include a dazzling fireworks display illuminating the skies of Al-Ula as the first moments of 2026 arrive.
Al-Ula: A stage for history and art
The event is more than just a concert; it gains special significance thanks to its location in AlUla , one of the region's most important tourist and cultural destinations. AlUla is renowned as an open-air museum, home to Hegra, the first Saudi site to be inscribed on the UNESCO World Heritage List. The region's stunning desert landscape and unique rock formations provide a captivating backdrop for artistic events, lending concerts a rare visual and aesthetic dimension not found in traditional theaters.
Al-Ula moments and the revitalization of cultural tourism
This event is part of the "AlUla Moments" strategy, which aims to enhance the city's position as a global cultural hub, in line with the Kingdom's Vision 2030, which focuses on diversifying the economy and developing the tourism and entertainment sectors. Over the past few years, AlUla has successfully attracted a host of international and Arab celebrities, contributing to its establishment on the global tourism map as a destination that blends historical richness with the allure of contemporary art.
Event details
The official "Al-Ula Moments" account announced that the concert will be held in the Thanaya area, describing the evening as "music that touches the heart and fireworks that color the sky." A large audience from within the Kingdom and abroad is expected, given the immense popularity of the two stars and the unique setting that blends natural beauty with rich history.
