The “Blue Box” initiative embodies the values of giving during the month of Ramadan
Embodying the values of solidarity and giving that characterize the holy month of Ramadan, Saudi Aramco strengthened its humanitarian initiatives through its annual “Blue Box” campaign, successfully distributing more than 22,000 food boxes to underprivileged families across the Kingdom. The campaign, implemented in strategic partnership with the Saudi Food Bank “Itaam,” witnessed exceptional participation from company employees and their families, reflecting the company’s deep commitment to social responsibility.
Record turnout reflects growing volunteer culture
This year's initiative witnessed a remarkable turnout, with 2,565 volunteers from Saudi Aramco employees and their families registering to participate in this charitable endeavor. These volunteers contributed their time and effort, totaling 14,240 volunteer hours in packing and preparing the "Blue Boxes." This figure represents a significant leap of 55% in the number of participants compared to last year, a clear indication of the growth and deepening of the volunteerism culture within the company and the community as a whole. The campaign covered a wide geographical area, including the cities of Dhahran, Abqaiq, Riyadh, Jeddah, Ras Tanura, Duba, and Tabuk, to ensure that the support reached the largest possible number of beneficiaries.
Background of the initiative and its strategic importance
Corporate social responsibility programs have been an integral part of Saudi Aramco’s identity since its inception, with the company aiming to create a positive and sustainable impact on the communities in which it operates. The Ramadan campaign is one of the company’s most prominent annual corporate giving initiatives. The “Blue Box” is carefully designed to provide essential food items needed by families during the holy month, going beyond immediate financial support to foster a culture of organized collective action that ensures the dignity of beneficiaries. The campaign features a unique mechanism where the company matches employee donations, thus amplifying the humanitarian impact and increasing the scale of the assistance provided.
Societal impact and alignment with the Kingdom's Vision 2030
The impact of this campaign extends far beyond simply providing temporary food security for thousands of families; it reaches deeper dimensions. It directly contributes to achieving the goals of Saudi Vision 2030, particularly those related to developing the non-profit sector and increasing its contribution to the GDP, and promoting volunteerism as a core value in building a vibrant society. By engaging employees and their families, Aramco is building bridges of communication between different segments of society and fostering a sense of shared responsibility. Participating volunteers affirmed that these efforts represent a valuable opportunity to give back to the community and reflect their belief in the importance of making a positive and lasting difference in the lives of others.
Continuity of giving: efforts that extend beyond the month of Ramadan
Following the great success of this initiative, Saudi Aramco is preparing to launch its comprehensive annual employee donation campaign, which directs support to other vital areas including health, education and community development, in accordance with the legitimate Zakat funds, thus confirming that its commitment to society is an ongoing approach throughout the year.
