AlUla Governorate is one of the world's most prominent tourist and cultural destinations, where the richness of history blends with the captivating beauty of nature. At the heart of this governorate, the Old Town stands as a living testament to the civilizations that have inhabited the area, offering visitors an exceptional experience through the "Mural Art" tour. This tour is not merely a sightseeing excursion, but a profound educational journey that takes visitors on a journey to explore the colorful mud-brick houses and contemplate the murals that reflect the visual identity and rich artistic traditions of the people of AlUla.
A journey to document community memory
The tour begins with local storytellers and expert guides fluent in both Arabic and English, facilitating communication across different cultures. Participants delve into the details of the symbols and drawings that have adorned house walls for centuries, discovering that these inscriptions were not merely decorative or aesthetic elements, but rather an effective means of cultural and social documentation. These murals reflected details of daily life, wedding ceremonies, and seasonal celebrations, in addition to drawing their lines and colors from the surrounding desert environment, forming a unique visual language understood by the local people.
The Old Town: A Deep Historical and Cultural Heritage
To understand the significance of these murals, it is essential to consider the historical context of the old town of Al-Ula. Settlement in this town dates back to the 12th century CE, when it served as a major stop on the Levantine Hajj route and the Incense Trade Route. The town was characterized by its intricate urban fabric and houses built of mud bricks and stone, designed to provide protection and fortification for its inhabitants. These artistic murals, which exist today, are the product of a long cultural accumulation and an expression of the communal spirit and social cohesion that distinguished the residents of the old town until relatively recently.
The importance of preserving intangible heritage
The tour highlights the human dimension of mural art as a visual record that preserves the memory of a place. These efforts are part of a broader vision adopted by the Kingdom of Saudi Arabia to preserve tangible and intangible heritage, transforming AlUla into an open-air museum that tells stories from human history. These tours contribute to raising awareness of the importance of preserving and restoring this art, ensuring its survival as a source of inspiration for future generations and as an integral part of national identity.
A complete tourist experience
The mural art tour is part of a diverse range of cultural programs designed to enrich the visitor experience. It offers a rare opportunity for direct interaction with the site's elements, connecting historical knowledge with engaging storytelling. Reviving and celebrating these murals enhances AlUla's standing as a global tourist destination and underscores the role of art in documenting history and transmitting the messages of ancestors to descendants, making a visit to the Old Town an unforgettable experience that touches the heart and enriches the mind.


