On an exceptional evening that brought together a host of the world's and the Arab world's brightest stars, global icon Alfie Allen, famous for his iconic role in the "Game of Thrones" series, expressed his immense joy at being in the Saudi capital, Riyadh, for the first time, to participate in the 2026 Joy Awards ceremony. The English star captivated the audience with his friendly remarks, which reflected his deep admiration for the Kingdom's rapid development.
First impressions: warm hospitality and a passion for golf
Speaking to the media on the lavender carpet, Allen emphasized that his experience with the Saudi people went far beyond mere protocol, describing them as "extremely friendly and possessing a wonderful and rich culture." The global star made no secret of his enthusiasm for exploring Riyadh's entertainment offerings, mentioning his desire to play golf at the city's world-class courses, as well as his eagerness to try traditional Saudi cuisine, which he had heard so much about. This reflects the desire of international celebrities to immerse themselves in the comprehensive Saudi cultural experience.
Joy Awards: More than just an awards ceremony
Alfie Allen's appearance at the sixth edition of the "Entertainment Makers" festival, the largest event of its kind in the Middle East, is a highlight. This awards ceremony is unique in that the winners are chosen entirely by public vote, lending it immense credibility and popularity. Held under the umbrella of "Riyadh Season" and sponsored by the General Entertainment Authority (GEA), the event brings together giants of cinema, drama, music, and sports, as well as digital influencers, in a spectacle that underscores Riyadh's status as a regional capital of culture and the arts.
Riyadh: A global destination for stars
The Joy Awards ceremony's impact extends beyond the artistic realm, serving as a bridge for cultural exchange. Attracting stars like Alfie Allen and other Hollywood celebrities reflects the Kingdom's soft power and its growing influence on the international entertainment scene. These events also highlight the advanced infrastructure of Saudi Arabia's entertainment sector and open avenues for future artistic collaborations between East and West, aligning with the goals of Vision 2030, which places great emphasis on quality of life and cultural exchange.
Extensive media coverage
It is worth noting that the ceremony, which is attended by Advisor Turki bin Abdulmohsen Al-Sheikh, Chairman of the Board of Directors of the General Entertainment Authority, is followed by millions of viewers around the world, as it is broadcast live via the MBC network of multiple channels and the “Shahid” platform, which ensures that this global event and its dazzling details reach every Arab and international home.
