The eyes of the people of the Eastern Province and its visitors are turning towards the Khobar Corniche, where Al-Qadisiyah Club to launch the second edition of the highly anticipated “Al-Qadisiyah Festival” on December 13 and 14, 2025. This huge event comes under the slogan “Khobar in Khobar,” to consolidate the club’s position as a cultural and social beacon that goes beyond the boundaries of the green field, in continuation of the resounding success achieved by the first edition, which witnessed a remarkable attendance of international stars and prominent artists.
Strategic shift: From sports to quality of life
This event cannot be viewed in isolation from the major transformations taking place in the sports sector in Saudi Arabia. Since the ownership of Al-Qadisiyah Club was transferred to Saudi Aramco, the club has undergone a qualitative shift in its strategy, where the focus is no longer limited to sports competition alone, but has expanded to include activating the club's role in improving the quality of life , which is one of the objectives of the Kingdom's Vision 2030. This ceremony is a true embodiment of this direction, as the club transforms into an interactive platform that enhances cultural and entertainment activity in the city of Al-Khobar.
“The news in the news”... indications of place and time
This year's logo carries profound symbolism; it blends the city's name, "Al-Khobar," with the event's name, "Al-Khabar," emphasizing that Al-Qadisiyah is the beating heart of this coastal city. By holding the event on the Corniche – the Eastern Province's premier tourist destination – the club aims to boost domestic tourism and attract visitors from neighboring Gulf countries, capitalizing on the region's pleasant winter weather in December.
Diverse activities targeting the family and community
The organizers explained that the event schedule was designed to suit all age groups, offering a comprehensive human and artistic experience that includes:
- Musical and artistic performances: reviving the artistic heritage of the region and blending it with modern arts.
- Interactive experiences: These allow the public to participate directly, enhancing the fans' connection with the club.
- Social activities: aimed at strengthening the social fabric among the city's residents.
This diversity confirms that Al-Qadisiyah is not just a sports club, but a community institution that seeks to leave a lasting positive impact on the memory of the city and its residents.
Al-Ruzayza: Al-Qadisiyah is an integral part of Al-Khobar's identity
In preparation for the event, Mr. Bader Al-Ruziza , Chairman of the Board of Directors of Al-Qadisiyah Club Company, emphasized its importance in strengthening the club's shared identity. He stated, "Launching the second edition reflects our unwavering commitment to ensuring that Al-Qadisiyah is a club of and for the people of Al-Khobar." He further stressed the pivotal role of the fans, adding, "We believe that Al-Qadisiyah's reach extends beyond the pitch, and its true role begins within the community and grows with the support of the people of the Eastern Province."
Enhancing digital presence and regional standing
In addition to its on-site events, the club aims to expand its digital reach by creating content that engages the public and influencers, contributing to the marketing of Al-Khobar as a leading regional tourist and sports destination. The club's management anticipates a large audience extending beyond the local community, attracting club enthusiasts and those interested in entertainment events from across the Kingdom and the GCC countries.
