In a move reflecting the rapid growth of sports investments in Saudi Arabia, Al Hammadi Holding Company announced the signing of a strategic cooperation agreement with the prestigious Italian club AC Milan, on the sidelines of the Middle East Sports Investment Forum (MESIF) held in Riyadh. This long-term partnership is valued at SAR 54.5 million and extends until June 30, 2033.
Under this agreement, Al Hammadi Company and its group of hospitals obtained exclusive rights to be the “Official Medical and Rehabilitation Partner of AC Milan in the Kingdom of Saudi Arabia .” The collaboration focuses primarily on developing sports medicine, rehabilitation programs, and improving athletes’ physical performance by combining the world-class expertise of the Italian club’s medical staff with the advanced medical facilities of Al Hammadi Hospitals Group in Riyadh.
A strategic context aligned with Vision 2030
This agreement comes within the context of the significant transformation underway in the Kingdom's sports sector, a key pillar of Saudi Vision 2030. The Vision aims to diversify national income sources, improve the quality of life for citizens and residents, and solidify the Kingdom's position as a global hub for sports and entertainment. Recent years have witnessed substantial investments in attracting international sporting events and football stars to the Saudi Professional League, creating a pressing need to develop advanced sports medicine infrastructure capable of keeping pace with this growth and providing the highest levels of care for both professional and amateur athletes.
The importance of the partnership and its expected impact
This partnership is expected to have multiple positive impacts. Locally, it will contribute to raising the standards of sports medicine and rehabilitation in Saudi Arabia, providing world-class expertise to local athletes, and opening new avenues for knowledge exchange and the development of national medical professionals in this highly specialized field. It also reinforces Al Hammadi Group's position as a leader in the specialized healthcare sector.
Regionally and internationally, this move enhances the attractiveness of the Kingdom's sports investment environment and underscores the integration of various sectors, such as health and sports, to achieve shared strategic goals. For AC Milan, the agreement represents a strategic gateway to strengthen its commercial presence and expand its fan base in the Middle East, a region experiencing a growing passion for European football.
Financial details and future impact
Al Hammadi Company clarified in its official statement on the Saudi Stock Exchange (Tadawul) that the total value of the contract will be paid in scheduled installments throughout the eight-year agreement period. The company anticipates that the positive financial impact of this transaction will begin to appear in its profits starting from fiscal year 2026 and subsequent years, reflecting the long-term vision and sustainable investment of both parties.
