Affordable Housing buys land in Riyadh to support its expansion plans

Affordable Housing buys land in Riyadh to support its expansion plans

04.02.2026
6 mins read
The Easy Works Company announced the purchase of land in the refinery area of ​​Riyadh for 500,000 riyals, in a strategic step aimed at supporting its future expansion and investment plans.

In a move reflecting its confidence in the Saudi real estate market, Al-Ashghal Al-Maysara Company announced the completion of a land purchase in the Al-Masfa area of ​​Riyadh, valued at half a million Saudi riyals. The land spans a total area of ​​599.9 square meters, and this acquisition aligns with the company's strategy to enhance its asset portfolio and support its future plans.

In an official statement published on the Saudi Stock Exchange (Tadawul) website, the company explained that the primary objective of the acquisition is to utilize the land in a way that serves its operational, expansion, and investment goals. Al-Ashghal Al-Maysara anticipates that this transaction will have a tangible positive impact on its financial performance and growth trajectory, as acquiring real estate assets in prime locations is a fundamental pillar for any future expansions, whether for establishing new headquarters or developing commercial or industrial projects that serve its business sector.

Economic context and growth of the real estate sector in Riyadh

This deal comes at a time when Riyadh's real estate sector is experiencing an unprecedented boom, driven by Saudi Vision 2030 projects aimed at transforming the capital into a global economic and tourism hub. With a growing population and an influx of foreign and domestic investment, demand for commercial, industrial, and residential land has risen sharply. The refinery area and its surroundings are experiencing rapid urban development, making investment there a strategic option for companies seeking sustainable growth.

Strategic importance and impact of the deal

Domestically, this deal represents a direct investment in Riyadh’s local economy, underscoring the strength of national companies and their ability to capitalize on opportunities in a competitive market. For Al-Ashghal Al-Maysara Company, acquiring this land grants it greater flexibility in planning its future projects and mitigates the risks associated with fluctuating property rental prices. This move may also pave the way for further similar investments by the company, strengthening its market position and supporting its long-term objectives. While the deal’s value is modest compared to major real estate transactions, it indicates a well-considered strategic direction towards building a solid asset base to serve the company’s expansion aspirations in the heart of the dynamic Saudi economy.

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