The Saudi capital, Riyadh, is gearing up to host a unique musical evening on February 12th, where world-renowned DJ and music producer Afrojack and Egyptian pop star Mohamed Hamaki will perform at the iconic Abu Bakr Salem stage in Riyadh City Boulevard. This highly anticipated concert is part of Riyadh Season, a landmark event on the regional and global entertainment calendar, and is organized by Benchmark. It promises an electrifying musical experience that blends vibrant electronic beats with contemporary Arabic melodies.
Background of the event: Riyadh Season as a global entertainment destination
Riyadh Season is no longer just a local entertainment festival; it has transformed into a global platform attracting the brightest stars and artists from around the world. Launched as one of the most prominent initiatives of the General Entertainment Authority in Saudi Arabia, within the framework of the Kingdom's Vision 2030, which aims to diversify the economy and enhance the tourism and entertainment sectors, the season has successfully hosted major international names in music, sports, and theater throughout its previous editions, placing Riyadh on the map of leading cities in the entertainment industry. The Afrojack and Hamaki concert is a continuation of this approach, which focuses on providing diverse options to cater to the varied tastes of audiences, from youth and families to citizens, residents, and tourists alike.
The importance of artistic encounters between East and West
The significance of this evening lies in bringing together two artistic giants from vastly different worlds. Afrojack , whose real name is Nick Van de Waal, is a leading figure in the world of electronic dance music (EDM), a Grammy Award winner, and known for his energetic live performances at major international festivals such as Tomorrowland and Ultra Music Festival. His collaborations with global artists like David Guetta, Pitbull, and Nicki Minaj have earned him widespread recognition and a global fan base.
In contrast, Mohamed Hamaki one of the most successful singers in the Arab world over the past two decades. With a career brimming with hit albums and chart-topping singles, Hamaki has bridged the gap between classical and modern pop, thanks to his innovative style that blends heartfelt lyrics with contemporary musical arrangements. His popularity extends far beyond Egypt, encompassing the entire Arab world, making him an ideal guest for the Riyadh Season audience.
Expected impact of the concert
The concert is expected to be a resounding success, given the immense popularity of both stars. Locally, this event reinforces Riyadh's position as the region's entertainment capital, offering diverse cultural experiences for its residents. Regionally, the concert underscores the artistic and cultural ties between Saudi Arabia and Egypt, reflecting the vibrant artistic scene in the region. Internationally, hosting an artist of Afrojack's caliber solidifies the Kingdom's image as an open and attractive destination for global talent, capable of organizing events that rival major international festivals. The concert promises a unique blend, with Afrojack electrifying the atmosphere with his global rhythms, while Hamaki delights his audience with a selection of his most beloved songs, in what promises to be one of the highlights of Riyadh Season's artistic offerings.
