In a move reflecting the strength of the Saudi real estate market and the attractiveness of investing in the Holy City of Mecca, Adeer Real Estate Company achieved remarkable success at the close of 2025 by organizing the "Haram Terrace" auction. The event took place on Tuesday, December 30, 2025, at the Grand Mecca Hall in the Al-Naseem district, where a strategic property was sold for a total value of SAR 979,682,346.5 (including real estate transaction tax and commission), setting a record price of nearly SAR 130,000 per square meter.
The importance of the location and its strategic significance:
This auction comes at a time when Makkah is witnessing unprecedented urban and developmental activity, driven by the Kingdom's Vision 2030, which aims to increase the city's capacity to accommodate pilgrims. The land being sold derives its paramount importance from its exceptional location in the Ajyad district, ranked among the most sought-after areas globally, with an area of 6,985.88 square meters. The land boasts a direct frontage on Ajyad Street, making it a pivotal location for hotel and commercial projects serving visitors to the Holy Mosque.
The economic context and urban surroundings of
the Haram Terrace extend beyond its mere size; its value encompasses its vital surroundings. Situated in the heart of the central district, the economic pulse of Mecca, the land is surrounded by prominent landmarks and mega-projects such as the Clock Tower, the Jabal Omar project, and the Masar project, granting it a significant competitive advantage and sustainable investment value. The overwhelming response to the auction reflects renewed confidence in the investment returns of real estate assets near the Holy Mosque in Mecca, which are considered among the safest and fastest-growing assets globally.
Commenting
on this achievement, Mr. Sulaiman Al-Harbi, Executive Vice President of Adeer Real Estate, stated that the resounding success of the Haram Terrace auction is practical proof of the growing confidence in the company's ability to manage and market unique real estate assets. He emphasized that the company employs a meticulous strategy that begins with selecting opportunities of genuine value, continues through market preparation and demand generation, and culminates in professional auction management that ensures the highest returns for investors.
In conclusion and looking ahead
, the success of this auction is the culmination of a series of achievements by Adeer Real Estate in organizing major auctions, further solidifying its position as a strategic partner in developing the Kingdom's real estate sector. This event also sends a positive message to local and international investors about the strength and resilience of the Saudi economy, particularly in the Makkah real estate development sector, which remains the premier destination for safe and profitable investments.
